Do you have a favorite television series where you feel like you really know the characters? My favorite television series is NCIS and after watching 15 seasons I feel like I could truly carry on a conversation with the characters – even if they’re fictional!
To get the best results out of your marketing, you want your patients and leads to feel that they really know the real you too. That’s why it’s important that your aesthetic clinic’s marketing comes from the owner directly.
In today’s episode of Mastering Aesthetic Marketing, you’ll learn:
- How to be authentic in your marketing by sharing some of your real stories, thoughts and personality.
- Why it is important to create a presence and a connection with your audience
- Why it’s not enough to talk about your treatments in your marketing
- How personal should you get? I’ll tell you.
Creating that intimacy in your marketing is one of the four pillars of Aesthetic Immersion Marketing. To find out more about how it works, just go to www.aestheticimmersionmarketing.com.
If you want to make sure that the people that you are marketing to know, like and trust you, you’re going to love our video about making connections.
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Miriam Shaviv is the author of Discover how to write high-converting emails in 10 minutes or less – Guaranteed!
She is the director of content at Brainstorm Digital, which helps companies generate leads, enquiries, and sales online.
