What is the single most profitable treatment in your clinic?
Take a moment and think about it…
Or better still, take a look at your figures.
Chances are, you have a handful of treatments that don’t cost that much to deliver. And you charge a good price for them.
Every time a patient books these treatments, your eyes light up…
…Because you know that’s where the money lies.
If you could get patients to come in for those high-margin treatments more often, your practice would be a lot more profitable, right?
Now ask yourself this…
How often do you market these essential treatments?
Do you promote them constantly?
Or do you only mention them occasionally…
… In between promotions for other treatments, which keep your team busy – but don’t generate anywhere near as much profit?
Most clinics do it the second way.
They think that by promoting lots of different treatments, they’ll appeal to lots of people.
But it doesn’t make financial sense.
When you’re constantly promoting low-margin treatments, it’s harder to make your marketing pay.
You put in all that effort and spend all that money – but fill your clinic with patients who actually aren’t that profitable.
Now imagine you focused far more of your marketing on those handful of highly profitable treatments – promoting them again and again.
Your patients and leads would be a lot more aware of them…
…And therefore a lot more likely to make a booking.
You’d become known as a real specialist in these high-margin treatments.
And this would be reflected in higher profits.
That’s why Step 1 of our 4-step Aesthetic Immersion Marketing (AIM) system is to identify the 4-6 treatments or treatment packages which are most profitable for you.
When you focus 80% of your marketing on the 20% of treatments that are worth most to you, your bottom line will improve immediately…
…And every day in clinic will feel more rewarding, thanks to stronger economics.
Click here to find out more about how Aesthetic Immersion Marketing can maximize your profitability right now.
