Recently we wrote 3 unusual emails for the aesthetic clinic owners we work with, to send to their patients… They were a lot more personal than you might expect. Find out why you should consider sending pretty personal emails to your clinic’s email list in today’s episode of Mastering Aesthetic Marketing. You’ll learn: Why not…
You might think that adding fabulous graphics and images in your email marketing will make people want to open and read them – but that is not the case! Emails with big graphics scream ‘MARKETING’ and this will quickly turn your readers off. There is a very simple way to present your emails, that will…
Did you know that on average you lose 30% of your email list every year? This means that if you are not constantly growing your list – it shrinks! You need to keep growing your email list so that you can keep marketing to a relevant list of people, growing relationships with them and…
If you wanted to write an article on LinkedIn that got widely read and shared, how long would you make it? (Assuming, of course, the quality was excellent in every case….) 300 words…? 800 words…? 2,000 words…? 6,000 words…? In our culture, there’s a natural assumption that “short is sweet” and that if you want…
In email marketing, there is a common misconception that if people are not buying from you, it’s because they don’t want your product or they found a better offer elsewhere. This isn’t always true. In many cases, people do want the product or service you are offering, but they aren’t buying for a completely…
When you’ve spent a lot of time writing a great email, you need to be certain that email is going to be a success before you hit the ‘Send’ button. So how can you make sure that your efforts will be rewarded? It’s simple: A checklist! You need a fool-proof checklist to run through,…
Do you think that email marketing is a waste of time, because your subscribers are just too busy to read their emails? Perhaps you think that their inbox is so crowded that YOUR email will never get opened. But it is simply not true that your subscribers are too busy to read emails! The…
Do you struggle to write really powerful subject lines that get your emails opened? It is tough writing subject lines that stand out in your readers’ crowded inboxes. It’s hard to know what to say to capture people’s imaginations. Should you simply summarize the subject of your email….. Or try to be creative and…
Do you feel anxious about emailing your list too often and annoying your readers? Do you think that people will get sick of hearing from you? The truth is, there is so much conflicting advice out there about how often you should email your list, that it’s no wonder business owners like you are left…
