Have you ever considered templatizing your best marketing campaigns? Just like you templatize other systems and processes in your aesthetic clinic or medspa, you can templatize your marketing too – making it much easier and results a lot more consistent. It’s what we do here at Brainstorm Digital… And in today’s edition of Mastering Aesthetic…
Recently we wrote 3 unusual emails for the aesthetic clinic owners we work with, to send to their patients… They were a lot more personal than you might expect. Find out why you should consider sending pretty personal emails to your clinic’s email list in today’s episode of Mastering Aesthetic Marketing. You’ll learn: Why not…
This weekend, I was discussing the First World War with my 6-year-old son. We were attending a parade to mark the 100th anniversary of the armistice. I spent a few minutes explaining to him what an armistice was, and how important it was to honour those soldiers who had given up their lives for…
You might think that adding fabulous graphics and images in your email marketing will make people want to open and read them – but that is not the case! Emails with big graphics scream ‘MARKETING’ and this will quickly turn your readers off. There is a very simple way to present your emails, that will…
“This guy is a marketing genius”, I said, without looking up from my book. “What are you reading?” asked my husband. He couldn’t see the cover from where he was sitting. “Oh, a book about how to grow your church…….” Wait, whaaat? It’s not my normal kind of book It was an unlikely choice,…
Did you know that on average you lose 30% of your email list every year? This means that if you are not constantly growing your list – it shrinks! You need to keep growing your email list so that you can keep marketing to a relevant list of people, growing relationships with them and…
If you wanted to write an article on LinkedIn that got widely read and shared, how long would you make it? (Assuming, of course, the quality was excellent in every case….) 300 words…? 800 words…? 2,000 words…? 6,000 words…? In our culture, there’s a natural assumption that “short is sweet” and that if you want…
When you’ve spent a lot of time writing a great email, you need to be certain that email is going to be a success before you hit the ‘Send’ button. So how can you make sure that your efforts will be rewarded? It’s simple: A checklist! You need a fool-proof checklist to run through,…
Recently, we took my six-year-old son to the theme park. He wasn’t allowed on most of the rides because he was too short, so he had to make do with the mini-roller coaster, teacup-and-saucer ride and dodgem cars. All around me, I could see giant roller coasters travelling at 80 mph and looping the loop,…
Do you struggle to write really powerful subject lines that get your emails opened? It is tough writing subject lines that stand out in your readers’ crowded inboxes. It’s hard to know what to say to capture people’s imaginations. Should you simply summarize the subject of your email….. Or try to be creative and…
