Whatever profession you are in, there must be questions that you are frequently asked by clients. So why not feature these on your blog?
For example, if you’re a car mechanic, you may have been asked by clients which tyres are best for winter, or how can they improve their fuel economy. If you’re a personal injury lawyer, you may have had a client who sustained an injury at work but doesn’t know whether they have the right to sue. By publishing these questions and answers you are doing two things:
1. Providing a case study that may be relevant to many of your target clients.
2. You are demonstrating your credibility.
This also helps to present you as someone who interacts with customers and who is accessible. If you can demonstrate that you are regularly answering clients questions, then more clients will write to you.
