To sell to your audience over email, you need to make your readers feel that you understand their problems, their hopes and their dreams. You need to be able to hit their emotional hot buttons. But how do you know what they’re thinking and feeling? If you don’t want to spend lots of money…
“This guy is a marketing genius”, I said, without looking up from my book. “What are you reading?” asked my husband. He couldn’t see the cover from where he was sitting. “Oh, a book about how to grow your church…….” Wait, whaaat? It’s not my normal kind of book It was an unlikely choice,…
Did you know that on average you lose 30% of your email list every year? This means that if you are not constantly growing your list – it shrinks! You need to keep growing your email list so that you can keep marketing to a relevant list of people, growing relationships with them and…
I’ve just finished a marathon session of Grey’s Anatomy, the medical drama. Over the past few months, I’ve watched 13 whole seasons – that’s hundreds of episodes. Hey, they don’t call it binge watching for nothing ☺ The problem is, when you watch that many episodes, they all start to blend into each other. The…
If you wanted to write an article on LinkedIn that got widely read and shared, how long would you make it? (Assuming, of course, the quality was excellent in every case….) 300 words…? 800 words…? 2,000 words…? 6,000 words…? In our culture, there’s a natural assumption that “short is sweet” and that if you want…
In email marketing, there is a common misconception that if people are not buying from you, it’s because they don’t want your product or they found a better offer elsewhere. This isn’t always true. In many cases, people do want the product or service you are offering, but they aren’t buying for a completely…
When you’ve spent a lot of time writing a great email, you need to be certain that email is going to be a success before you hit the ‘Send’ button. So how can you make sure that your efforts will be rewarded? It’s simple: A checklist! You need a fool-proof checklist to run through,…
Recently, we took my six-year-old son to the theme park. He wasn’t allowed on most of the rides because he was too short, so he had to make do with the mini-roller coaster, teacup-and-saucer ride and dodgem cars. All around me, I could see giant roller coasters travelling at 80 mph and looping the loop,…
When you’ve put a huge amount of time, effort (and money) into launching your product or service, you need to get as many sales as possible. Discover three unusual emails which you can send your subscribers, to encourage them to buy and to boost sales. So how do you launch an email campaign that…
Do you think that email marketing is a waste of time, because your subscribers are just too busy to read their emails? Perhaps you think that their inbox is so crowded that YOUR email will never get opened. But it is simply not true that your subscribers are too busy to read emails! The…
