Blog | Lead Generation, Online Marketing

Reducing the page loading times on your website will help your Google ranking

Danny BermantGoogle, Website design, Website usability

It was recently reported that Google has started ranking webpages by the speed with which they load.

With this in mind, we have just added a speed tool to our Content Management System so that external javascripts and css files get compressed and merged into just a couple of files. Overall, it reduces the number of requests on a web page by 4 and reduces the overall page size by around 20k. Not a huge difference you may think, but it could be enough to aid your search engine ranking. More importantly, a second or two improvement in the page loading speed could mean the difference between visitors seeing your home page and visitors giving up and going elsewhere.

Google and language recognition

Danny BermantSEO

Google have posted some useful guidance on their blog about creating multilingual websites.

By sticking to only one language per page and avoiding side-by-side translations, you are making it a lot easier for them to determine the main language of your page. Google recommend using the same language for all elements of a page: headers, sidebars, menus, etc. Remember, Google ignores all code-level language information, from “lang” attributes to Document Type Definitions (DTD).

Make sure your website works in all the relevant browsers

Danny BermantBrowsers

There has been a lot in the news lately about the recent court ruling that forced Microsoft to offer its European customers alternative browsers to Internet Explorer.

As a result, there are a lot of new browsers that are likely to be widely used. This could potentially be a nightmare for web designers, but it doesn’t have to be. There are 4 different rendering engines used by the different browsers. Provided you are are know what they are, you only need to test your website on 4 different browsers instead of 12.

Tired of spammers adding themselves to your following list without your permission? StopTweet may be

Danny BermantSocial media, Twitter

This morning, I discovered 4 Twitterers I was following that I’ve never heard of. I’m interested in high-tech web related Tweets, but I don’t recall opting to follow anyone who sells shutters, debt management or porn. And this isn’t the first time. Despite regularly changing my password, I have had to remove about 20 users over the last few weeks that I was "following" but never heard of.

Twitter spam is not only frustrating, but it damages your credibility. You can report the spammers, but it often makes little difference. Now there is finally a solution. StopTweet is a fully customisable application. You can tell the blocker what you personally consider to be a spam account. And you can choose to simply unfollow those users, block them or report the accounts to Twitter, as well – all with just one click.

We can now offer you a heat map of your website

Danny BermantWebsite usability

Would you like to see where your clients are clicking when they visit your website?

We are now able to offer our clients a visual heat map of clicks on key web pages, showing hot and
cold click zones. This will help you to identify where to place key content when designing your site.

The heat maps take only minutes to set-up, and once your website has been tested, we will talk you through each page of results to explain what they mean.

New iPad will change internet use from being browser based to app based

Danny BermantiPhone / iPad

Make no mistake, the new iPad will change the face of wireless computing.

Tablets have been around since the mid 90s, but they have never caught on as a mass market product. But the iPad changes everything. Here we finally have a product that bridges the gap between PCs and smart phones.

It has a large enough screen (10"), enabling books and newspapers to be read online, but it is still small enough to carry around.
It can carry out all the functions of the PC such as word processing spreadsheets. You can type via the on onscreen keyboard, but it also has the functionality of a smartphone enabling you to download apps.

And it is the apps that change everything.

Reducing the page loading times on your website will help your Google ranking

Google and language recognition

Make sure your website works in all the relevant browsers

We can now offer you a heat map of your website

New iPad will change internet use from being browser based to app based

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