How to set up a LinkedIn account
Not yet on LinkedIn? I have created a short video that will show you how to set up your LinkedIn account:
How to delete a Facebook group
Every wondered how to delete a Facebook group? This short video will show you how to do it.
How to set up a Facebook group
Facebook Groups allow you to create a space to share different things with certain individuals or with different people. Here are the simple steps to create your own group.
Why you should tear up your social media plan every six months
Congratulations. After several months of work, your company has finally put together a social media plan, and started to put it into action. What do you do next?
If you’re sensible – tear it up. Well, not immediately. But every three-to-six months or so. The reason is simple: the technology, and the way people use it, changes so quickly that it necessitates frequent rethinks by businesses. There are frequent new arrivals on the scene.
The day I lost all faith in Google
I use Google Apps for my managing my email accounts. Until recently, I had a Google account separate from my Google Apps Account that I used for products like Reader and Analytics. This changed when Google forced users to consolidate their regular accounts with their Google Apps accounts. I had several so called "conflicting" Accounts due to
my use of the same email address for both Accounts.
Ensure your SEO company employs people who can speak English
If you’re going to employ an SEO consultant, make sure they can speak English. One commonly employed SEO method is to leave comments on relevant blogs that include links back to your website. Here are examples of blog comments that I WON’T be publishing:
"I undoubtedly did not know that. Learnt something new right now! Thanks for that".
"I just needed to say this really is an awesome weblog, many thanks for your post!"
"Enjoyed examining this, very good stuff, appreciate it".
"Thank you for sharing this information with us…Cheers"
Why you need a social media plan
If you run a business, you presumably have a business plan that sets out your aims and objectives for the next six to twelve months. But do you have a marketing plan?
If you want to attract more business, you need to plan what you’re going to say to your target customers, when you’re going to say it, and how you’re going to say it. And it’s the “how” that I’m going to talk about. You can get your message across through your website, your pay per click campaign, your emails, and even through SEO. But social media has become such a major force for attracting new business, it needs a plan all of its own.
How blog commenting can help the SEO of your website
One very useful way of aiding search engine optimisation (SEO) is leaving comments on other people’s blogs, displaying your expertise and including a link back to your own site. Unfortunately, it is a tool that is very often misused by unscrupulous SEO “experts”, who leave comments on random blogs which are no use to the business they are supposedly promoting.
When posting comments on a blog, you must make sure that there is a firm connection between the product you are trying to sell and the blog on which you are writing. First of all, if the blog is about back pain and your website is trying to sell dog food, the blog publisher won’t publish your comments, no matter how flattering they are. Blog owners have noticed that many SEO companies are trying to spam them with comments promoting their products. They have wised up to this and in an increasing number of blogs, comments are usually moderated before being publishing.
How to remove LinkedIn contacts from your network
Ever accepted a LinkedIn invitation by mistake? Or discovered that one of your connections are not as legitimate as you thought they were? If that’s the case, then it’s time to remove them.
Go to the top menu and click on “contacts”. On the next page you’re taken to, there is an option on the top right of the page called “remove connections”. You will then see a long list of your connections. Just select the people you want to remove and click the “remove” button.
To succeed in social media, you need to engage with others
Too many people regularly post links on Twitter and think that they are fully utilising it as a business tool. But to really promote yourself on the social networking site, you need to be interacting with other users.
Unless you are ‘talking’ to other users, you are writing a monologue – not participating in a dialogue. Reaching out to others allows you to build up more personal relationships with companies and people with whom you may wish to do business. Answering other people’s questions in your niche area, or discussing business issues of mutual interest with them, enables you to demonstrate your expertise in a very targeted way. Show potential clients and potential contacts how you can add value!
