Facebook Timeline is coming….What you need to know
On 30th March, all business Facebook pages will use Timeline. https://www.facebook.com/about/timeline . Here are the key ways that it will affect your Facebook page:
Having trouble finding content for your blog? what not use a guest blogger
It can sometimes be frustrating finding content for your blog. Week in, week out you have to spend time looking for new topics to write about and then write the post. So why not make life easier for yourself and invite a guest contributor to write on your blog. There are several benefits:
- The writer will be looking at a topic from a different perspective. E.g. They will be an expert in sales strategy and will have unique insights.
- Your audience will be attracted to a blog that has a diversity of writers and viewpoints.
- By having a number of contributors, you will have an abundance of blog content to share on social media. Your site will also benefit from an SEO perspective if it’s rich in relevant content.
- You’ll save yourself a lot of time!
Remember, guest contributors will be delighted to write for you, provided you give them credit. e.g. Allow them to include a link back to their website.
Your Facebook brand page will have a new look from 30th March – Is your business ready?
It’s finally been announced! – the Facebook Timeline will be rolling out for Facebook business pages over the coming months. This will give your business the ability to showcase your history, events & content in a more visually attractive way.
From today, if you manage a business page on Facebook you’ll be able to preview your new Facebook Timeline & begin making changes. You can already see this on our Facebook page! A major feature of your Facebook page will be the new ‘cover photo’ – This is a great opportunity to introduce users to your brand and/or campaigns.
By combining LinkedIn with Networking, you can turn your employees into your sales team
With the recession continuing and bank loans ever harder to come by, even firms lacking a marketing or sales budget can attract new clients.
Straightened economic times may seem to constrain business opportunities – yet there are solutions around, and one is to get on LinkedIn. Not only is it (mostly) free but it enables you to make direct contact with your target audience. Described as the “Facebook for business people”, LinkedIn has over 100 million users in more than 200 countries, and it enables you to get introduced to new clients without having to make cold calls or advertise.
The Mexican Fisherman
This guest blog post has been written by Clive Mulligan
This well-known story was sent to me by a friend recently and made me think about how you can get things in perspective about your ambitions and goals, have a read, its an interesting story;
Be completely clear about what you want – and what you’ll get from having it. Ask yourself, “What purpose does this goal serve?” This acts as a reality check. Is it for the greater good, or just your ego speaking? There’s nothing wrong in wanting an expensive sports car if you have a passion for cars. But if you want to show people that you can afford an expensive sports car, then this is not wise.
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Question and Answer sessions are a great way to attract traffic to your blog
Whatever profession you are in, there must be questions that you are frequently asked by clients. So why not feature these on your blog?
For example, if you’re a car mechanic, you may have been asked by clients which tyres are best for winter, or how can they improve their fuel economy. If you’re a personal injury lawyer, you may have had a client who sustained an injury at work but doesn’t know whether they have the right to sue. By publishing these questions and answers you are coming across as accessible.
There are less than 6 months to go till the Olympics, is your business ready?
With London 2012 less than six months away, do you have a strategy to exploit the likely business opportunities? Here are just a few random examples of services that spectators will be looking for:
- Tours of London
- Accommodation near the venues
- Umbrellas for spectators
- Food for spectators that have special dietary needs e.g. Kosher or Halal food
Many of the visitors coming from overseas will be social media savvy. They will be using Twitter and Facebook to find the services they need. Are you ready?
Make business cards redundant, put LinkedIn on your mobile
For several years, I was a BNI member. I was given a business card folder with the business cards of all the people in my chapter. If I had a meeting with a client, I would present the client with my folder and ask them if they needed the services of anyone listed there.
Now I do the same thing, but using my iPhone. Typically, I will have one to one meeting with a client and they will list a particular problem e.g. they are unhappy with their accountant, they are looking for a courier, they need legal advice. All I need to do is get my iPhone out, switch on my LinkedIn app and look up the details of trusted suppliers who can help them.
