Ladies, get on LinkedIn!
The good news for women on the recent Pew survey on social media use was that women dominate every single major social media channel – contrary to what you might think, they actually use social media more than men!
With one exception: LinkedIn. While 24% of male internet users say they use the site, only 19% of women do.
Is this because LinkedIn is business-oriented by definition, and thus perceived as ‘male territory’ – an extension of the workplace, which is still, at its upper echelons, often dominated by men? Or is there something about the way it’s built or used which is offputting to women? I’d love to hear your thoughts in the comments.
It’s hard to write a great corporate blog if you’re in the pharmaceutical industry. There is so much you can’t say… So much of what’s going on in the industry is, well, not very interesting to outsiders…. And – let’s be honest – the inside gossip in your company isn’t going to gain much traction either.
Business goals can be scary. They can stress you out because you are not successful until you have achieved them. They can impede your long-term growth, because once you’ve achieved your goals, you’re done. And they present an unfounded illusion that we have control over the future.
Over the past few weeks, we’ve seen a string of posts from businesses confessing that they have abandoned their Facebook pages, or are at least thinking about it. 
One of the most interesting facts to come out of the much-discussed Pew Research Center study on use of social media which was released last week is the sharp spike in Pinterest’s popularity. In fact it is now so popular that more Americans 
What if I told you that there was one change you could make to your social media that would totally and completely revolutionise it – for the better?
For too many people, LinkedIn is a not-very-efficient way of storing contact details. Not only do they not do anything with the hundreds or thousands of contacts they’ve accumulated over the years (unless they’re looking for a job) – they probably don’t even remember who some of those contacts are.
It’s a new year, a new start, and for many companies that means a brand new social media presence. If your new year’s resolution is to finally get you company up-to-date online, here’s some advice on how to go about it.