A funny thing happened to me last week on holiday in France…. I discovered I can’t speak French. It was a bit of a shock, because not only did I pass my French GCSE with flying colours, I continued studying French for two years afterwards, and lived in French-speaking Montreal for three years after that….
On Sunday, April 11th, Ryan Deiss’s accountant told him he owed the taxman a whopping $250,000 – in four days’ time. He didn’t have the money. “For the first time in my adult life, I cried,” he writes in his book, Invisible Selling Machine. “Right there in my living room, with my wife sitting at…
It’s election day here in Britain. Haven’t cast my vote yet – I’m going to wait until my kids get home from school, so I can show them democracy in action – but I know who’s getting it. (Don’t worry, that’s not what this piece is about, so we’re not going to fall out over…
It’s nearing the end of the day and you suddenly remember that you still haven’t got round to the blog post you intended to write. To cross this one lingering item off your to-do list, you sit down, dash off a few paragraphs and post it to your company’s blog and social media feeds. “It…
Over the past few weeks, we’ve been working pretty hard here at Brainstorm to promote our new checklist, What’s Holding Back Your Online Marketing? This mostly involves lots of testing, to see which ads get the page featuring the checklist the most traffic…. and then yet more testing, to see what we need to say…
More than 10 years have passed since the launch of Facebook and LinkedIn, yet many CEOs continue to regard social media as a “nice to have” rather than a serious channel for growing their business. Why are they so resistant? A lot of it has to do with their general distrust of marketers. According to…
How can you sell effectively online? And what are the key differences between selling online and offline? To find out, I spoke to Internet psychologist Graham Jones, who has spent the last 15 years analysing how consumer behaviour has adapted to the web. In his book Click.ology, he argues that companies have yet to adjust…
Is your business making a profit on its social media activity? If you’re like most, you’re probably not 100% sure. And if you are convinced it’s contributing to your bottom line, you’re probably unclear about just how much. This is terrible for your social media programme. If you can’t make the business case for it…
How can social media transform a company, particularly one with limited resources? To find out, I spoke to Financial Consultant Rifka Lebowitz, who has grown her Facebook group ‘Living Financially Smarter in Israel’ to over 5,500 members, significantly boosting her business in the process. I asked her how she got the group off the ground,…
What are the latest trends in eCommerce – and how are they relevant to digital marketers of all stripes? To find out, I spend the day at the eCommerce Expo 2014, taking place in London in early October. It’s the go-to show for anyone in online retailing or digital marketing who wants to raise revenue,…
