The words “sales funnel” scares people. It sounds so complicated…. So mysterious…. So techy. (Although in reality, it’s none of those things.) Many of the explanations online don’t really help. “It’s the process businesses put in place to attract prospects, nurture them, and get them to buy from you.” But what does that look like…
Last week, a prospective client approached us about helping her company boost its online sales. I had several suggestions about how they could reach out to influencers and use online advertising to raise brand awareness fast, and reach out to prospects. But she was almost paralysed by one big fear: “How pushy will it be?…
We were really thrilled to have such a great response to our webinar, 5 Steps to Turn Email Subscribers Into Customers. You can watch a replay here! Unfortunately we didn’t get a chance to answer everyone’s questions live, so we’re going to answer them here instead. We hope you find them useful – and if…
A funny thing happened to me last week on holiday in France…. I discovered I can’t speak French. It was a bit of a shock, because not only did I pass my French GCSE with flying colours, I continued studying French for two years afterwards, and lived in French-speaking Montreal for three years after that….
On Sunday, April 11th, Ryan Deiss’s accountant told him he owed the taxman a whopping $250,000 – in four days’ time. He didn’t have the money. “For the first time in my adult life, I cried,” he writes in his book, Invisible Selling Machine. “Right there in my living room, with my wife sitting at…
It’s election day here in Britain. Haven’t cast my vote yet – I’m going to wait until my kids get home from school, so I can show them democracy in action – but I know who’s getting it. (Don’t worry, that’s not what this piece is about, so we’re not going to fall out over…
It’s nearing the end of the day and you suddenly remember that you still haven’t got round to the blog post you intended to write. To cross this one lingering item off your to-do list, you sit down, dash off a few paragraphs and post it to your company’s blog and social media feeds. “It…
Over the past few weeks, we’ve been working pretty hard here at Brainstorm to promote our new checklist, What’s Holding Back Your Online Marketing? This mostly involves lots of testing, to see which ads get the page featuring the checklist the most traffic…. and then yet more testing, to see what we need to say…
On the 26th February, I attended Technology for Marketing and Advertising 2015 at Kensington Olympia (also known as TFM&A). The centrepiece of the show is “Marketing University”, where leading experts share case studies and insights on digital marketing best practice. Whether you’re interested in email marketing, SEO or marketing automation, there’s something there for you….
More than 10 years have passed since the launch of Facebook and LinkedIn, yet many CEOs continue to regard social media as a “nice to have” rather than a serious channel for growing their business. Why are they so resistant? A lot of it has to do with their general distrust of marketers. According to…
