“No way. I will never, ever name her Celia!” That was my friend Ruth, shouting at her husband David, not long after their new baby was born. Celia was David’s grandmother. David had been very close to her, and it meant a lot to him to name his new baby after his beloved Nan….
I’m writing this somewhere over the Atlantic, on my way to San Francisco. Well, not directly to San Francisco. Due to an error by our travel agent, we missed our original flight. We are now going to be making an unexpected, two-hour stop in Los Angeles first. But at least we’re on our way, to…
“You can’t fully love someone if you’re afraid to get hurt.” Ever heard that phrase before? I can’t recall where I got it from… Probably some TV show! I know it sounds cheesy, but there’s a kernel of truth to it. When you’re afraid to get hurt, you put up walls and barriers to…
“Neurons at the ready … Go!” It’s the final of the World Memory Championships at the University of Oxford. Ed Cooke is one of 34 finalists who have just been given a shuffled pack of playing cards to memorise. Focusing hard, he quickly skims through the cards, then smacks the timer next to him. It…
“Where do you get your ideas from?” Every writer is faced with that question on a regular basis. Marketers, too. Here at Brainstorm Digital, we have a very particular process we go through to come up with great ideas both for ourselves and for our clients – ideas that are not only interesting, but will…
156. That’s how many books I have downloaded on my Kindle right now. It’s taken me a couple of years, so on average that’s around 1.5 books a week Not that I’ve read all of them – I have work to do :- ) But I’ve certainly skimmed through most. Some I’ve read often. And…
Have you ever stood at the checkout at the supermarket or WH Smith, just waiting to pay, while the cashier tries to sell you additional products? I don’t know about you, but it drives me crazy. I am highly resistant to these “special deals”, which are usually of no interest to me whatsoever. “Would you…
Last week I downloaded a free resource I saw advertised on Facebook. It was a series of email campaigns you could upload directly to InfusionSoft, to nurture your leads. It came with a map, showing exactly how these emails related to each other and different sequences your subscribers could receive, depending on what they opened…
One of the niches we love working in is the aesthetic industry – clinics that deliver treatments like Botox, dermal fillers, liposuction, hair loss treatments and so on. We find that our sales funnel technique, where we build systems to deliver online leads, enquiries and sales, works particularly well for these clinics. We added…
Imagine you have several hundred email subscribers, who have been on your company list for three years. During that period, they occasionally opened your emails. Maybe there was a six-month blip where they basically forgot about you…. But then one of your subject lines caught their eye, and they started reading you again. They’ve never…
