A few months ago, I had an ‘aha’ moment.
A client mentioned that a few years ago, CoolSculpting had assigned a sales rep to their clinic, who promoted their fat-freezing treatment non-stop.
She organized mass mail-outs to their patients every month. She launched an online advertising campaign. She followed up every lead promptly.
Uptake of CoolSculpting went through the roof.
So did his profit, because CoolSculpting was one of his highest-margin treatments.
At the time, I was refining a new marketing framework for our clients…
…An exciting new system to make your clinic’s marketing practically impossible to ignore.
It was based on our years of experience helping dozens of clinics and medspas attract, nurture and convert patients, and then get them through their doors again and again.
But my client’s words about his CoolSculpting treatment kept reverberating in my head…
…And I realized that a simple tweak would leave your aesthetic clinic or medspa not just busier – but making a lot more money, as well.
What if instead of promoting a string of different treatments – many of which were low-margin…
…You focus the majority of your marketing on a handful of high-margin procedures or packages?
Awareness levels amongst patients and leads would stay sky-high…
People who were interested would make a buying decision faster…
The clinics would become much better known for the treatments they really want to sell…
They would be more profitable and grow faster.
That’s why identifying your most profitable treatments is the first pillar of our new Aesthetic Immersion Marketing system.
We also work with you to build really profitable treatment packages.
Then we get to work immersing your patients in these treatments, so they make a booking.
Click here right now to find out how to keep your clinic fully booked day in, day out – with your most profitable treatments.
