A few years ago, Kerry Hanaphy returned to her native Dublin, freshly divorced and without a penny to her name.
When I spoke to her a few weeks ago, she had just opened her second aesthetic practice in the city center, and had built a reputation as Ireland’s “Lip Queen”.
And she did it all in the most unusual way…
…By targeting a niche that many clinics ignore completely – younger patients!
Find out how she carved out this niche in a very crowded market – and how you can do the same.
And hear all about her extraordinary social media strategy, which has been one of the drivers of her success!
Also in this episode:
>> 3 reasons why young people are agreat niche to target (The money they spend is only part of the story)
>> How to successfully target male patients – another niche Kerry has conquered
>> How to use TikTok and influencers to dominate social media – and drive lots of new business
>> How to find up-and-coming social media influencers and build effective relationships with them
>> Why you should delegate your social media activity to younger staff, even if you think you’re a social media expert
>> The secret to great before-and-afters (Kerry’s social media experience has helped with this)
>> The giveaway that you’ve niched your clinic too narrowly (Yes, it happens)
>> Why branding is one of the first things you should consider when opening a new business – and why Kerry spent a small fortune on a new logo
>> How to build joint ventures that encourage partners to refer business to you
>> How to discuss money with patients during these difficult times. And how to get your patients to spend more without frightening them
>> How to deal with making more money than you ever expected – A frank conversation about financial expectations, when you struggled early in life
Resources mentioned in this episode:
Kerry Hanaphy website: www.kerryhanaphy.com
Kerry Hanaphy Instagram page: www.instagram.com/kerry.hanaphy/
Kerry Hanaphy Facebook page: www.facebook.com/KHLSWS/
