Do you have an enquiry form on your website? Here is a tip to help you increase the number of enquiries…keep it simple!
I am amazed by the number of websites that have complicated forms with lots of compulsory fields: your address, what time would you like an appointment, how would you like us to contact you…etc. The longer the form, the less likely it is that visitors will bother filling it in.
All that really matters are three things:
- A name
- An email address
- A phone number
As long as you have some basic contact details, you can call / email the client back and get all the other information you need.
Long enquiry forms are off-putting enough, but worst of all is "captcha" as the letter and numbers are often difficult to read and need to be entered several times till you get it right. Visitors will simply give up. When you consider the fact that a potential enquiry could be worth thousands of pounds, do you really want to risk turning people away?
If you really are suffering from high volumes of spam on your enquiry forms, consider alternative anti-spam devices such as random but simple questions that ask "add 2+3".
But ideally, limit your enquiry form to a maximum of 3-4 fields. I would rather have to delete dozens of spam messages each day than lose out on thousands of pounds worth of business.
