Have you ever played the “We We” game? Don’t worry, it’s nothing rude!
The “We We” game is a very simple game that you can play to find out how much time you are spending on social media talking about yourself. A very common problem that marketers make is that they go on several Twitter accounts or even Facebook accounts and talk about ‘We’ or ‘Us’. No one is interested in you talking about yourself. You need to talk to your customers and talk to them about their problems.
Here is a very simple exercise that you can play. What you need to do is go through, for example, your Twitter account and count the number of times that you use the words ‘we’ or ‘us’ and do the same thing with your LinkedIn profile. Are you talking about yourself? Look at your status updates on LinkedIn. Are you talking about yourself? Every time there is a mention about yourself, think about how you can turn that conversation so it’s about your customers.
It’s fine to occasionally use the ‘we’ or ‘us’ because people actually want to know what you do. What is the service that you provide? What is the industry that you are in? You need to educate people about your business but ultimately the majority of the time you need to be talking to your customers and about their problems.
So instead of the ‘we, we, we’ think about the ‘you, you, you’.
