What up-and-coming aesthetic treatments should you be most excited about?
And what are the most under-exploited opportunities in the aesthetics market?
Today’s podcast guest, Dr David Goldberg, has a unique perspective…
This world-renowned dermatologist is a former president of American Society for Lasers in Medicine and Surgery, and is known for his pioneering work with cutting-edge technology.
His practice, Skin Laser & Surgery Specialists of New York and New Jersey, recently became a division of Schweiger Dermatology Group, where he is now Director of Cosmetic Dermatology and Clinic Research.
“I was attracted to the field because for me, laser has meant the combination of physics and interacting with human beings. And I love both of them.”
During our interview, Dr Goldberg discusses the three most impactful treatments from the past 30 years, as well as the trends and opportunities you can expect to see in 2021 – and beyond.
He also reveals how the Coronavirus pandemic changed his career trajectory – and the one part of running his own practice which he was delighted to give up!
Also in this episode:
>> The most important step that allowed Dr. Goldberg scale his clinic
>> The marketing approach he swears by – and the common marketing tactic which he thinks is a waste of money
>> How studying law helped Dr. Goldberg become a better doctor
>> What Mikhail Gorbachev’s wife revealed to Dr Goldberg about the famous birthmark on his forehead!
>> The most surprising questions he’s asked as a legal columnist in the Dermatology Times… Plus, the legal issue he wishes clinic owners would pay more attention to
>> Why aesthetics providers focus too much on beauty… And what they should focus on instead
>> Why you should spend 10 minutes each day thinking about what you’re doing before you start work
And much more….
Other resources
Attract more Body Sculpting patients: I’m putting together a new case study group for clinics that want to get ahead of the game and and attract high-quality Body Sculpting patients through their doors. Just email me right back, with “Case study group” in the subject line.
Schweiger Dermatology Group: https://www.schweigerderm.com/
Schweiger Dermatology Group (SDG) Clinical Research Department Research Clinic: https://www.schweigerderm.com/research-studies-at-schweiger-dermatology/
Skin and Lasers website: https://skinandlasers.com/
Skin and Lasers Instagram feed: https://www.instagram.com/skinandlasers/
Dr Goldberg’s column in Dermatology Times: https://www.dermatologytimes.com/authors/david-j-goldberg-md-jd
