Category: Youtube

YouTube attracts a mammoth amount of traffic – in fact, more searches are made on YouTube than an all of Yahoo. And yet, companies do not think about it enough as a marketing platform.

Time to learn about Google’s AdWords for video programme! It allows companies to place video adverts on the site, leading back to their own website or YouTube page.

You can choose to have YouTube play your video before, during or after another, related clip – just like a traditional television advert. Alternatively, you can have it displayed on the YouTube site and on other sites that use Google ads, such as newspapers or private blogs.

Time and time again, businesses tell me that they don’t want to produce videos for YouTube because it costs too much money. This is a major strategic error, because YouTube is enormously influential – the second most visited search engine after Google, and the third most visited social media site after Facebook and Twitter.

No matter what business you’re running, in (virtually) every sector, YouTube can be a useful part of your marketing effort. The key is not your budget or special effects, but creating the kind of video that will resonate with the types of potential clients you are trying to reach, and promoting it properly so that they can find it.

With a good-quality HD camera, you can easily create:

• An interview with your CEO, or perhaps with one of your grateful clients
• A recording of your latest speech or performance
• Footage of your team volunteering with the charity your business supports
• A series of useful tips about your area of expertise
• Demonstrations of how to use your product
• A tour of a particularly interesting corner of your manufacturing plant, or behind-the-scenes in your shop
• A ‘day in the life’ of one of your workers

Next September may be a long time away, but for the parents of pupils looking at their options for next year, the search for a school begins right now.

At this stage, parents will have heard about various schools from friends or they may have read reports in the press, and the first thing they are going to do is google your school. It comes without saying that you’ll have a website, but what about your social media presence?

It’s not enough to simply set up a Facebook or Youtube channel. You need to ensure your social media features prominently on your home page so that parents (and prospective pupils) notice you straight away. Yes, there may be glowing reports about your teaching and you may have achieved high exam rankings, but what parents really want to see is what life is like at the school. Your video channel will be the closest they get to visiting your school, so here are a few tips that will help attract more enquiries…