How can your clinic survive the Coronavirus crisis? Not every clinic or med spa is going to make it through this challenging period. Those that do are not taking a “wait and see” attitude. Their owners are working hard to help their businesses stay afloat without income or patients. And – crucially – they are…
How do you actually make money from social media? It’s a question that companies grapple with in every industry. If you are pouring time and money into building a Facebook or Twitter audience, yet failing to generate real enquiries and leads, it can be enormously frustrating. One issue is that building up a solid base…
We were really thrilled to have such a great response to our webinar, 5 Steps to Turn Email Subscribers Into Customers. You can watch a replay here! Unfortunately we didn’t get a chance to answer everyone’s questions live, so we’re going to answer them here instead. We hope you find them useful – and if…
On the 26th February, I attended Technology for Marketing and Advertising 2015 at Kensington Olympia (also known as TFM&A). The centrepiece of the show is “Marketing University”, where leading experts share case studies and insights on digital marketing best practice. Whether you’re interested in email marketing, SEO or marketing automation, there’s something there for you….
Congratulations: You’ve come up with a great idea for a webinar. Your title is catchy, you’ve lined up a superb speaker, you know that your material will be indispensable for your potential and existing clients. But how do you make sure that they hear about it, register, and actually attend? Here’s your ready-made plan of…
How do you attract the best students to your school? For some schools, the competition can be intense. Over the past few years, social media has transformed into a critical route to reach new families. Parents and teenagers are all online, and nowadays expect to be engaged. So how can schools best use social media…
The pace of change on social media can be dizzying. Within the last few months alone, Facebook has dramatically reduced the visibility of posts made on company pages, making ads more necessary; Twitter has changed your profile design; LinkedIn has scrapped its products and services tab, replacing it with Showcase Pages; while Google+ has suddenly,…
Just over a month ago, I posted on my LinkedIn page a copy of an unusually aggressive LinkedIn message from an executive in Cleveland, rejecting the connection request of a young job-seeker. I didn’t uncover the story; Kelly Blazek’s note had been widely covered elsewhere, and I happened to come across it on Twitter. I…
You would have to live in a cave not to have heard of Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube – the big players on the social media scene. But, with online marketing developing at such a fast pace, there are other up-and-coming social media platforms that you need to know about. For many businesses…
Do you regularly post content for your company online? Are you not sure how writing for the web is different to writing for print? Or how to make an immediate impact on your readers? To learn how to create the most powerful copy for blogs, email marketing and social media, I spoke to Mark Brownlow,…
