You’re standing in front of a full-length mirror, umming and aahing. The suit you’re trying on looks fabulous – the cut is perfect. Part of you is longing to buy it. But as you turn this way and that, the doubts niggle. It’s more than you intended to spend. It’s bolder than your usual…
How do you actually make money from social media? It’s a question that companies grapple with in every industry. If you are pouring time and money into building a Facebook or Twitter audience, yet failing to generate real enquiries and leads, it can be enormously frustrating. One issue is that building up a solid base…
On the 26th February, I attended Technology for Marketing and Advertising 2015 at Kensington Olympia (also known as TFM&A). The centrepiece of the show is “Marketing University”, where leading experts share case studies and insights on digital marketing best practice. Whether you’re interested in email marketing, SEO or marketing automation, there’s something there for you….
More than 10 years have passed since the launch of Facebook and LinkedIn, yet many CEOs continue to regard social media as a “nice to have” rather than a serious channel for growing their business. Why are they so resistant? A lot of it has to do with their general distrust of marketers. According to…
Company leaders on Twitter are still a rare breed. According to a 2014 survey*, 68% of Fortune 500 company heads have no personal presence on any social media platform. So what motivates the minority who do tweet from the top? How do they find the time? And does it really make a difference to their…
Without an advertising budget, your social media updates are going to have very limited exposure. Typically, less than half your Facebook fans will see your updates, and few LinkedIn users will know about the existence of your company page unless you advertise. The good news is that social media ads are highly effective, as you…
Are you unclear how to use social media to advance your own career? Are you worried you’ll appear pushy if you talk up your own achievements? Do you want to do a better job promoting yourself online? To learn how to promote a personal brand on digital media, I spoke to Jennifer Holloway, founder of…
When companies adopt social media, the benefits they’re looking for usually concern sales and branding. They want new ways to reach their customers; interact with them; and ultimately drive them to a sale. It’s all very much about how they interact with the outside world. What a surprise for many of them, then, to discover…
One of the biggest myths about content marketing is that if you publish lots of good content on social media, you will suddenly find your business booming. Now don’t get me wrong – good content (and lots of it) is absolutely crucial to the process of building your business online. And sometimes, you will find…
A few weeks ago I received a call from a prospective client, enquiring about content marketing. Although he had initiated contact, he was really quite sceptical about whether social media could help his business grow. “I’ve tried it before, and seen nothing for it!” he declared passionately. “So I’m not going to put too much…
