A few weeks ago we set up a new Adwords campaign. Based on past experience, everything was looking good and we should have been reeling in the leads, but…. Nothing. Crickets. Not even one tiny little lead. After a puzzled 48 hours, we finally figured out the problem. By mistake, our daily budget had…
It’s one of life’s little pleasures. Every Saturday morning, I wake up to the sound of a bumper edition of The Times being shoved through my letterbox. I skim through the headlines and read the opinion pages….. And then I skip to the bit I really relish. The restaurant review. Now, anyone who knows me…
A while back, I was looking for a chartered surveyor in my area that ran his own sell my house fast business. A quick Google search threw up dozens, if not hundreds of options. The problem was that they all looked and sounded pretty similar. None of them really stood out or captured my imagination….
The words “sales funnel” scares people. It sounds so complicated…. So mysterious…. So techy. (Although in reality, it’s none of those things.) Many of the explanations online don’t really help. “It’s the process businesses put in place to attract prospects, nurture them, and get them to buy from you.” But what does that look like…
Last week, a prospective client approached us about helping her company boost its online sales. I had several suggestions about how they could reach out to influencers and use online advertising to raise brand awareness fast, and reach out to prospects. But she was almost paralysed by one big fear: “How pushy will it be?…
