I received a message last week – “Miriam, how’s the sale of your house going?” Our house is on the market. And the truth is, it’s all moving too slowly, which is why we’re considering sell my house fast alternatives. The recent election killed demand stone dead in our area, and it’s only just picking…
Phil is a very frustrated business owner. For many years, he relied on word-of-mouth to grow his consultancy business. He had lots of happy clients, who sent their acquaintances his way. Others found him on Google, and picked up the phone. His business grew steadily – but too slowly. A couple of years ago, he…
Those of you who have been reading my blogs for a while know that I’m not too keen on social media. Not as a marketing tool, anyway…. (I’m sure my family thinks I spend way too much time on Facebook….!) In fact, I consider it an absolute waste of time for most companies. Unless you already…
Imagine you had an appointment with a great new lead. This is a hot prospect, and you’re hoping to come away with a big fat contract. You turn up for the presentation, open PowerPoint, and….. Start to walk them through every job you’ve ever held. You throw in a few key-skill clichés along the way…
A few weeks ago, a client shared a very powerful story with me. Before launching their current healthcare business, this client ran a successful clinic helping people shed significant amounts of weight through gastric bands. In order to attract relevant traffic to his site, he ran an online forum for people to air their concerns…
“Know your competition.” It’s one of the golden rules of marketing. And it’s sound advice. You wouldn’t launch a business without carefully surveying the marketplace first, to figure out the opportunities and threats (I hope). The same goes for your marketing. But there’s a danger in looking too closely at your competition, too. You can…
“Mum, can I have it?” I was in Tesco’s with my 7-year-old daughter, D, when she spotted her new object of desire: A Darth Vader toothbrush, with a lightsabre-shaped handle that lights up. “No.” “But can I have it?” “No.” ….And so on and so forth, ad nauseam, until I exited the supermarket with…
For about a decade, I was a journalist. I covered every imaginable area, from business and health to education, politics and literature. I wrote news stories, features and opinion pieces, and for several years edited other people too. Online stats showed I was pretty well read. So when I finally decided to make a career…
You’re standing in front of a full-length mirror, umming and aahing. The suit you’re trying on looks fabulous – the cut is perfect. Part of you is longing to buy it. But as you turn this way and that, the doubts niggle. It’s more than you intended to spend. It’s bolder than your usual…
How do you actually make money from social media? It’s a question that companies grapple with in every industry. If you are pouring time and money into building a Facebook or Twitter audience, yet failing to generate real enquiries and leads, it can be enormously frustrating. One issue is that building up a solid base…
