“I never thought I’d find myself engrossed in a book about web design!” I was talking to a client who had been thinking about having his website re-done. He’d downloaded the ebook because he thought it just might give him some background into the latest trends, but wasn’t anywhere near ready to appoint a…
In my last two posts we’ve talked about why your company needs a ‘Value ladder’ – and what other companies’ value ladders look like. But if you don’t have one, how do you get started? I think it’s important to acknowledge that most companies probably have bits and pieces of their value ladder already…
Every once in a while, I come across company owners who are enormously sceptical about online marketing, because they have invested enormous sums of money in a sales funnel campaign – only for it to bomb completely. It’s usually an enormous shock. Their team spent a lot of time coming up with concepts and…
Ask any company owner what they want to get out of their online marketing, and chances are they’ll tell you the same thing: “Leads”. What kind of leads? “Good ones.” What they generally mean is leads who are serious about buying, and easy to convert quickly – otherwise known as ‘hot leads’. But is…
“How much of my knowledge should I give away?” If your company is publishing content online, on blogs, email and as part of a sales funnel, this is probably something you worry about. You and your team have worked for years to build up your processes, expertise and experience. But recently, it’s become expected…
I know you’re not supposed to say it, but I’ve always been pretty good at every job I’ve ever taken on…… …..Except one. A few years ago I came back from a job interview certain that the boss was going to be difficult to work with. But the job itself sounded fabulous. I accepted it…
Everyone knows the story of the Wizard of Oz. Carried in a tornado to the land of the Munchkins, Dorothy is desperate to find her way home. She sets off down the Yellow Brick Road, hoping that the great Wizard of Oz will be able to magic her back to Kansas. Following a lifetime’s worth…
A few weeks ago we set up a new Adwords campaign. Based on past experience, everything was looking good and we should have been reeling in the leads, but…. Nothing. Crickets. Not even one tiny little lead. After a puzzled 48 hours, we finally figured out the problem. By mistake, our daily budget had…
Looking for a cool way to get more traffic to your website? Not just any traffic – but relevant traffic? Well, last week I came across an idea that I loved. It came via a marketer I’d never heard of, called Grant Baldwin. And what he suggested was so obvious…. So simple…. It was genius….
I’m not a numbers person – not at all! As an English major with a background in journalism, numbers scare me. And yet when it comes to online marketing, I am very closely focused on numbers….. Specifically, the metrics of our website, and all the campaigns we run, both for our clients and ourselves. But…
