Last week I downloaded a free resource I saw advertised on Facebook. It was a series of email campaigns you could upload directly to InfusionSoft, to nurture your leads. It came with a map, showing exactly how these emails related to each other and different sequences your subscribers could receive, depending on what they opened…
One of the niches we love working in is the aesthetic industry – clinics that deliver treatments like Botox, dermal fillers, liposuction, hair loss treatments and so on. We find that our sales funnel technique, where we build systems to deliver online leads, enquiries and sales, works particularly well for these clinics. We added…
Imagine you have several hundred email subscribers, who have been on your company list for three years. During that period, they occasionally opened your emails. Maybe there was a six-month blip where they basically forgot about you…. But then one of your subject lines caught their eye, and they started reading you again. They’ve never…
Phil is a very frustrated business owner. For many years, he relied on word-of-mouth to grow his consultancy business. He had lots of happy clients, who sent their acquaintances his way. Others found him on Google, and picked up the phone. His business grew steadily – but too slowly. A couple of years ago, he…
Remember this scene from Glengarry Glen Ross? When Alec Baldwin tells his real estate agents that they are losers and terrible salesmen, and they should all be fired? “A-B-C. A – Always, B – Be, C- Closing. Always be closing. ALWAYS BE CLOSING….. “A guy don’t walk on the lot lest he wants to buy….
It felt like being pounced upon. I’d just come back from an Internet marketing show in London. After hearing from industry leaders, I’d noticed that there were several stands exhibiting Customer Relationship Management (CRM) platforms, and asked for demos. I wasn’t really a serious buyer – yet. Over the previous few months, we’d started wondering…
“Know your competition.” It’s one of the golden rules of marketing. And it’s sound advice. You wouldn’t launch a business without carefully surveying the marketplace first, to figure out the opportunities and threats (I hope). The same goes for your marketing. But there’s a danger in looking too closely at your competition, too. You can…
I may have mentioned once or twice that I love books and I love a good story. Even better, I love a book that has a story behind the story. Which is why I have a treasured copy in my library of ‘Cold Comfort Farm’, a comic novel about rural life from 1932. The copy…
It’s the ad break on your favourite television show. Up pops an image of a man at a supermarket till, who’s just finished his shop. “And how will you be paying, sir?” asks the cashier. “By credit card!” he answers. The camera zooms in to the plastic card he holds up. “It’s as good…
Last month I took my little daughter for a haircut (bear with me for a minute here!). As I tried to pass the time by pretending I was examining all the hair products on display, the manager approached me. “While you’re sitting here, would you fancy a haircut yourself? One of our stylists just had…
