Getting my three kids to clear up their rooms is a constant battle. I tell them once – they don’t hear me. I tell them a second time – I get ignored. It’s often only when I’m sick of repeating the same instructions (and frankly about to yell!) that my message finally sinks in….
When I was 6, my parents moved temporarily from the UK to Israel. I didn’t speak a word of Hebrew. I still remember the trauma of my first day in my new school, being taught by a teacher speaking “gibberish”. Worse still, I couldn’t communicate at all with my classmates. It was very isolating….
A few months ago, I had an ‘aha’ moment. A client mentioned that a few years ago, CoolSculpting had assigned a sales rep to their clinic, who promoted their fat-freezing treatment non-stop. She organized mass mail-outs to their patients every month. She launched an online advertising campaign. She followed up every…
What up-and-coming aesthetic treatments should you be most excited about? And what are the most under-exploited opportunities in the aesthetics market? Today’s podcast guest, Dr David Goldberg, has a unique perspective… This world-renowned dermatologist is a former president of American Society for Lasers in Medicine and Surgery, and is known for his pioneering work with…
What is the single most profitable treatment in your clinic? Take a moment and think about it… Or better still, take a look at your figures. Chances are, you have a handful of treatments that don’t cost that much to deliver. And you charge a good price for them. Every time a patient books…
“This guy is a marketing genius”, I said, without looking up from my book. “What are you reading?” asked my husband. He couldn’t see the cover from where he was sitting. “Oh, a book about how to grow your church…….” Wait, whaaat? It’s not my normal kind of book It was an unlikely choice,…
Every second year, around Easter time, my whole family goes away together to Scottsdale, Arizona, for a few days of R&R. We live on three different continents, so the family reunion is always the highlight of our year. (My kids think it’s the highlight of their life.) But the whole experience is made even more…
On January 3, 2000, I was watching TV alone at home, when suddenly the television cut out and the lights went off. I made my way to the window. The entire street was dark. A sharp intake of breath. This was it….. The ‘millenium bug’ had arrived, albeit three days late! It turns out the…
Another day, another email landing in my Inbox about Bitcoin. “Bitcoin your marketing” “The method that’s more profitable for your business than Bitcoin” “Bitcoin vs media buying” “3 Bitcoin marketing secrets” “My opinion on Bitcoin (and your business)” ….These are all real subject lines of emails I’ve received recently. And as you can tell, none…
I stared at the chart projected on the screen. The trend was unmistakable. Subscriptions for the newspaper I was working for were dropping like a stone. So were revenues. And it was the same story in every major paper. The Guardian was losing £1 million — a week! Across the pond, American newspapers had…
