When I was 6, my parents moved temporarily from the UK to Israel. I didn’t speak a word of Hebrew. I still remember the trauma of my first day in my new school, being taught by a teacher speaking “gibberish”. Worse still, I couldn’t communicate at all with my classmates. It was very isolating….
We’ve been doing an audit of our website recently, and the results have been illuminating. There are quite a few pages – mostly old blog posts – that no one ever reads. Like, literally (as I’d say in real life…) no one. At the other end of the scale, there are four pages which…
“You can’t fully love someone if you’re afraid to get hurt.” Ever heard that phrase before? I can’t recall where I got it from… Probably some TV show! I know it sounds cheesy, but there’s a kernel of truth to it. When you’re afraid to get hurt, you put up walls and barriers to…
Last month I took my little daughter for a haircut (bear with me for a minute here!). As I tried to pass the time by pretending I was examining all the hair products on display, the manager approached me. “While you’re sitting here, would you fancy a haircut yourself? One of our stylists just had…
Ask any company owner what they want to get out of their online marketing, and chances are they’ll tell you the same thing: “Leads”. What kind of leads? “Good ones.” What they generally mean is leads who are serious about buying, and easy to convert quickly – otherwise known as ‘hot leads’. But is…
“We have a decent website.” “Really? How many enquiries do you get through it?” “No idea!” I’ve had this conversation with business owners so many times. Their company has built a website, because they want prospects to be able to find them, be impressed and get in touch. It might be working…. But…
I’m not a numbers person – not at all! As an English major with a background in journalism, numbers scare me. And yet when it comes to online marketing, I am very closely focused on numbers….. Specifically, the metrics of our website, and all the campaigns we run, both for our clients and ourselves. But…
On Sunday, April 11th, Ryan Deiss’s accountant told him he owed the taxman a whopping $250,000 – in four days’ time. He didn’t have the money. “For the first time in my adult life, I cried,” he writes in his book, Invisible Selling Machine. “Right there in my living room, with my wife sitting at…
On the 26th February, I attended Technology for Marketing and Advertising 2015 at Kensington Olympia (also known as TFM&A). The centrepiece of the show is “Marketing University”, where leading experts share case studies and insights on digital marketing best practice. Whether you’re interested in email marketing, SEO or marketing automation, there’s something there for you….
More than 10 years have passed since the launch of Facebook and LinkedIn, yet many CEOs continue to regard social media as a “nice to have” rather than a serious channel for growing their business. Why are they so resistant? A lot of it has to do with their general distrust of marketers. According to…
