Many aesthetic clinic owners have different arms to their business… You might typically combine a medspa with a laser center, a plastic surgery center or dermatology practice. Dr Jonathan Johnson’s combination is unique. He runs both an aesthetics practice and a wounds care business in the same building in Washington DC. In today’s episode of…
Nearly all aesthetic clinics say they offer “excellent customer service” or a “personalized experience”. So how can you turn customer service into a true differentiator? Dr Gregory Buford shares some unusual tips, which he uses to build extraordinary patient loyalty in his Denver practice, Beauty by Buford. “We incentivize patients [to give referrals], but we…
What up-and-coming aesthetic treatments should you be most excited about? And what are the most under-exploited opportunities in the aesthetics market? Today’s podcast guest, Dr David Goldberg, has a unique perspective… This world-renowned dermatologist is a former president of American Society for Lasers in Medicine and Surgery, and is known for his pioneering work with…
When it comes to promoting your practice, it’s a given that you have a web presence, that you’re active on social media and that you’re advertising online. But Carrie Brinton also hosts a podcast. The surprising thing? It barely touches on aesthetics. Instead, it features the stories of inspiring ‘regular’ women who have overcome incredible…
Since the COVID crisis started, every major aesthetic conference or seminar has had to be cancelled, postponed or moved online. It sounds like a catastrophe for the industry. Not so, says Dr Michael Gold, who is president or founder of three major conferences, including the 5 Continent Congress (5CC) in Europe and Asia, and…
Recently, there has been a surge of practices offering both medical aesthetics and cosmetic dentistry. Often, this involves dentists choosing to add facial aesthetics to their offering. But what happens when an aesthetic doctor and cosmetic dentist combine forces – and build a joint practice, in which both sides of the business are exactly equal?…
“It’s never been easier to find an aesthetic patient,” says Dr Stephen Mulholland, owner of the SpaMedica Surgery Center in Toronto. “There’s more than enough business out there for a savvy practice that has the right technology and skill sets…” When clinics have difficulty filling their schedule, “typically they’re not differentiated… They have nothing different…
A few years ago, Kerry Hanaphy returned to her native Dublin, freshly divorced and without a penny to her name. When I spoke to her a few weeks ago, she had just opened her second aesthetic practice in the city center, and had built a reputation as Ireland’s “Lip Queen”. And she did it all…
Here at Brainstorm Digital, our philosophy is that you should always make the most of the leads you already have on your patient database, before chasing new leads for your aesthetic clinic or med spa, at great expense. We use email to nurture and convert those low-hanging fruit… …Graydon Ursel has found another, complementary technology…
SmartLipo, Sculpsure, EmSculpt, the Madonna Lift, Cellulaze… These are some of the top treatments of the last 20 years – and one man has played a crucial role in developing them all. Dr Bruce Katz is one of the great pioneers of the aesthetic industry, constantly expanding the boundaries of aesthetic practice. JUVA Skin and…
