It’s one of life’s little pleasures. Every Saturday morning, I wake up to the sound of a bumper edition of The Times being shoved through my letterbox. I skim through the headlines and read the opinion pages….. And then I skip to the bit I really relish. The restaurant review. Now, anyone who knows me…
“It’s impossible to get more than one download of our eBook each day.” “I don’t believe it’s possible to make money using Adwords.” “Twitter doesn’t work for us.” All sentences I’ve heard recently. What those people actually meant, of course, was “We haven’t managed to” or “We don’t know how to” – not “It’s impossible”….
“We don’t do marketing. We get lots of referrals – word-of-mouth works for us.” It sounds terrific, doesn’t it. You do a good job, and your happy clients do your marketing for you, passing your name on to other relevant prospects – who want to work with you, because they’ve seen the results you’ve…
Every morning, the traffic getting out of my neighbourhood is a nightmare. I have no patience for sitting in traffic jams while I’m in a hurry to get my kids to school and get to work. So several years ago, I started to experiment with alternative routes. A back route to the main road…
Last week, a prospective client approached us about helping her company boost its online sales. I had several suggestions about how they could reach out to influencers and use online advertising to raise brand awareness fast, and reach out to prospects. But she was almost paralysed by one big fear: “How pushy will it be?…
