We’ve been moving to a new marketing automation system, and while dealing with that process, I’ve taken the opportunity to re-read some of the messages I wrote last year. Looking at them with fresh eyes, sometimes the structure doesn’t quite work. There are too many enthusiastic exclamation points (!!). They could also be more…
Early on when I joined Brainstorm Digital, I made a massive marketing error. We were looking to target a new niche, and I pushed the case for companies selling into the Pharmaceutical industry. My thinking was that here was a sector that really needed our services. They were massively behind the curve in online…
Every once in a while, I come across company owners who are enormously sceptical about online marketing, because they have invested enormous sums of money in a sales funnel campaign – only for it to bomb completely. It’s usually an enormous shock. Their team spent a lot of time coming up with concepts and…
Hidden at the back of my kitchen cupboard is a humungous, powerful magimix food processor. It’s all-singing-all-dancing, so sophisticated that I have no idea what half the parts do. When I bought it several years ago, I was on maternity leave and had a bit more time on my hands. I had fantasies that I was going to use it to whizz up incredible…
A couple of weeks ago, my colleague Danny spoke at a marketing conference for companies that were interested in growing their business. Within hours, he was flooded with serious enquiries from business owners who wanted to know how we could help them get and convert more leads online. In fact, he’s spent much of…
If you want a good laugh, there’s nowhere better to be than Britain right now. Here we stand, a week before the biggest decision of the generation, and the whole EU debate has descended into farce. It culminated, earlier this week, with the ridiculous spectacle of Bob Geldof and Nigel Farage trying to outmanoeuvre each other on the Thames…. But…
One of the reasons I love my Kindle is the ability to sample a book before I buy it. Whenever I’m in doubt, I download the first chapter and see how I get on with it. Sometimes I manage to save myself a few pounds. But other times, I’ve bought the whole book long before…
Walking into any branch of Starbucks is like déjà vu all over again…. The same familiar mermaid logo hangs on the wall. The layout of the room and the faces behind the counter may change, but if you’ve seen one Starbucks menu, you’ve seen them all. The drinks taste exactly the same too. The aprons,…
“I need help.” The voice at the other end of the line was shaking. “We’ve been posting on Twitter every day for six months, but we haven’t seen a single lead. Not one! I don’t see the point any more. “Nothing else we’ve tried has worked either. But this business really needs to grow, or…
Three years ago, I bought some face paints for my daughter from a small online retailer. They continued emailing me regularly with new promotions and products – none of which I had any interest in. Nevertheless, I stayed subscribed. Inertia is a powerful force! :- ) Cut to World Book Day this year. One of…
