A year into the pandemic, there is a surge of demand from patients. Whether or not your clinic has re-opened yet, there are opportunities ahead to recoup some of the losses of closure – and even grow year-on-year. But to ride that wave, you need effective marketing. It’s not enough to get people to…
In my previous article, I introduced you to the idea of “preselling”… The idea is that before you launch a new treatment, you start promoting it several weeks or even months ahead… …Creating awareness and buzz, helping patients understand the problems it will solve for them, answering your patients’ objections and questions – and generally…
Every second year, around Easter time, my whole family goes away together to Scottsdale, Arizona, for a few days of R&R. We live on three different continents, so the family reunion is always the highlight of our year. (My kids think it’s the highlight of their life.) But the whole experience is made even more…
Recently, I was sitting at my computer, when a strange notification popped up on my screen. Two, in fact. Apparently I’d just received two emails from myself. These emails were promoting an eBook we’d written, showing examples of real-life sales funnels. I distinctly remembered writing these emails… Six months earlier. In fact, they’d already been sent to our list many months…
I don’t normally get into arguments on social media… Well, not on LinkedIn anyway. I save those for Facebook 🙂 But recently I made an exception. Somehow, a post appeared on my LinkedIn feed making fun of people who write short paragraphs, often consisting of just one line, on social media and on email. The…
Late one night recently, one of my Facebook friends posted a link to unroll.me, a service which helps you organise all the emails you subscribe to. For each email, it gives you three options: Unsubscribe, get as part of one long daily update, or keep in your Inbox. “It’s not a glamorous way to spend…
I received a message last week – “Miriam, how’s the sale of your house going?” Our house is on the market. And the truth is, it’s all moving too slowly, which is why we’re considering sell my house fast alternatives. The recent election killed demand stone dead in our area, and it’s only just picking…
Last week I sent out an email – A one-liner. ‘What’s the biggest challenge you face with your online marketing right now?’ It might surprise you, but that super-short email got more responses than practically anything else I’ve ever sent out. I was thrilled to hear from people launching webinars and writing eBooks, setting up…
Recently, I spent seven days at a mastermind and conference in San Diego. The resort was stunning and the people I met – all entrepreneurs with online businesses – were unbelievably inspiring. It was a privilege to meet so many ‘regular’ people doing extraordinary things, from helping people overcome bereavement or lead healthier lives…
A couple of weeks ago, an old TV clip resurfaced – and went viral. It was just a few minutes from the original, British series of House of Cards from 1993. The scenario: A gas explosion on the fourth floor of a run-down building block in London causes a massive fire, which kills 72….
