“It’s never been easier to find an aesthetic patient,” says Dr Stephen Mulholland, owner of the SpaMedica Surgery Center in Toronto. “There’s more than enough business out there for a savvy practice that has the right technology and skill sets…” When clinics have difficulty filling their schedule, “typically they’re not differentiated… They have nothing different…
How can you sell effectively online? And what are the key differences between selling online and offline? To find out, I spoke to Internet psychologist Graham Jones, who has spent the last 15 years analysing how consumer behaviour has adapted to the web. In his book Click.ology, he argues that companies have yet to adjust…
Are you unclear how to use social media to advance your own career? Are you worried you’ll appear pushy if you talk up your own achievements? Do you want to do a better job promoting yourself online? To learn how to promote a personal brand on digital media, I spoke to Jennifer Holloway, founder of…
Is your email marketing neglected compared to your social media marketing? Do you struggle to get people to sign up – let alone open your messages? Still not sure what content works best? To learn how to create a powerful email campaign, I spoke to Tim Watson, author of Smart Insights’ Email Marketing Guide. His…
How can businesses build a connection with prospects online? How can they use mobile to promote themselves? And has social media really changed marketing – or is it just another channel? For the answers to all these questions and more, I spoke to Grant Leboff, one of the UK’s leading marketing experts and author of…
