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How to create a Facebook link-share

23 January 2014Miriam Shaviv

Yesterday, Facebook announced yet another tweak to its news feed algorithm. From now on, if you run a page promoting your business, text-only updates will be less likely to seen by your fans.

Additionally, when you share a link, priority will be given to “link share” posts.

What does that mean? This is going to be really important to get right, so let’s go through it.

One way to post a link to Facebook is simply to embed it in you status update, with no accompanying picture – and then leave it there. A typical post would look like this:

facebook post

8 ways to get your posts seen on Facebook

20 January 2014Miriam Shaviv

like Over the past few weeks, we’ve seen a string of posts from businesses confessing that they have abandoned their Facebook pages, or are at least thinking about it.

Their rationale is that, thanks to changes in the way Facebook calculates what gets into your newsfeed, so little of their content is reaching their fans that Facebook is just not worth the effort any more (unless you are willing to pay).

So should your business follow suit?

Not necessarily.

Clearly, for some businesses this is the right decision. But we would urge you not to take such a drastic step until you are absolutely sure that Facebook can no longer work for you. Facebook remains the world’s largest social network, with unparalleled access to individual consumers and with extremely detailed data about them. This is not to be given up so easily!

Facebook does not need teenagers to survive

2 January 2014Miriam Shaviv

Over the past few weeks, the news has been full of reports about how teenagers are abandoning Facebook. Apparently it’s not cool any more – and as a result, Facebook is ‘dead and buried’ (exact quote from the researcher who led the EU study that sparked all this).

The widespread assumption is that teenagers abandoning Facebook must be a bad thing; means Facebook is passe; and spells its end.

But since when does the success or failure of any given social media platform hinge on whether teenagers like it?

The Top blog posts of 2013

31 December 2013Danny Bermant

Here are the blog posts that you, our readers, liked best this year. Thank you again for your dedicated readership, your insightful comments, your ‘likes’ and retweets! We hope that your social media has gone from strength to strength this year, and look forward to sharing many more useful tips, strategies and reflections in 2014.

Why you mustn’t overly rely on Facebook to promote your business

17 December 2013Miriam Shaviv

thumbs down Business Insider is running a story about how some companies have recently experienced a massive fall in their Facebook traffic, after the site tweaked the way it calculated which posts people get to see.

It speculates that Facebook was trying to deliberately sabotage the company pages – which are free – because it wants firms to pay for ads instead.

Whether or not this is true, the lesson is clear: It is dangerous to rely too much on any one social media platform to promote your business, because they can change their rules at any minute – and leave your entire marketing strategy devastated. This is as true for Twitter, LinkedIn and Google+ and all the rest as it is for Facebook.

So how do you develop an online campaign with better immunity to the whims of others?

What social media trend will be most significant in 2014?

16 December 2013Danny Bermant

We are delighted to welcome some of the UK’s top online experts to the Brainstorm Digital blog, to share their insight into the rapidly changing landscape of social media. Today they tell us what trends you must prepare for in 2014 to keep up with the competition!

Click here to read what trends they believe dominated in 2013.

Danny Bermant: Social media will become a lead generation tool

Danny Bermant

Businesses will stop looking down on social media as a marketing tool and start treating it as a lead-generation tool. Directors, particularly those in a sales role, have tended to treat social media as a time-wasting exercise where you engage in endless chatter with customers but don’t actually generate any business. That is all changing for two reasons:

LinkedIn now has a proven track record as a lead-generation tool. In one survey, it was shown to convert nearly 3% of visitors into leads. Sales staff who previously made cold calls can either connect directly to prospects or be referred through contacts in their social networks
Social media analytics have vastly improved. It’s now far easier to track the conversion of social interactions into sales and thus prove the success of your social media campaign. The days of using analytics simply to see how many visitors came to your site and the top pages they visited are also long gone. It’s now possible to track how individual prospects are using your website, allowing you to tailor the ads and content they see specially for them, and move them more quickly towards a sale

What was the most significant development in social media in 2013?

11 December 2013Danny Bermant

We are delighted to welcome some of the UK’s top online experts to the Brainstorm Digital blog, to share their insight into the rapidly changing landscape of social media. Today they tell us what trends they believe defined 2013 for businesses trying to grow online.

Check back here on Monday, to find out what trends they believe you must prepare for in 2014!

Danny Bermant: The Rise of Google+

Danny Bermant Google has tried for a number of years to become a serious contender among the main social networks with Google+, but had little success. In 2013, that all started to change because of something called "Google authorship". You can now link content that you publish on your website to your Google+ profile. When your website appears in Google search results, it appears with your profile photo and name (both of which link to your Google+ profile).

Having authorship not only adds a personal layer to your search engine profile, but has more credibility in Google’s eyes and so affects your website’s SEO ranking. Google has muscled its way into the social media market by stealth. If you want a top search engine ranking, you now have no choice but to use Google+

Is Facebook dying? And should we care?

18 November 2013Danny Bermant

old lady There has been a lot in the media over the past few weeks about how teenagers are abandoning Facebook. An interesting piece in the New York Times wonders whether it is no longer exciting enough, and whether it provides enough for teenagers to ‘do’:

Nathan Jurgenson, a sociologist who studies the Internet and was recently hired as a researcher by Snapchat, a mobile messaging app that is rapidly growing in popularity… said mainstream sites had evolved into a kind of "decoy social media." In his view, it has become akin to a yearbook or yellow pages – a static home on the Web that offers proof of someone’s existence, and perhaps little else. That might explain in part the popularity of a wave of new services like his company, Snapchat, as well as Twitter, Tumblr, Pinterest and even Vine. They have taken root, particularly among teenagers.

But does Facebook needs teens to survive? Let’s not forget they are the lowest spending socio-economic group.

Is social media free advertising? Join the debate!

11 November 2013Danny Bermant

Facebook, Twitter, LinkedIn and Youtube are all free to set up and use. And if you know what you’re doing, your messages can reach an audience of thousands or even millions. So isn’t social media basically a form of free advertising?

To answer this question, we’ll be posting a daily blog on the merits of each of the main social media platforms. Today we’ll be discussing Facebook.

Are Facebook pages free?

They doesn’t cost any money to set up
All you need are lots of good ideas for posts so that people will read them and respond to you
You can easily promote your page through your network of friends by (a) sharing your posts on your personal Facebook account (b) inviting all your friends to like your page (c) inviting all your email contacts to like you page

The key to success on social media is ‘WIFM’ – What’s In It For Me?

23 July 2013Danny Bermant

It is well recognised that the key to a successful relationship on social media is generating and encouraging interaction amongst your followers, fans or those in your mutual-interest groups. However, for the interaction to be effective, you have to encourage conversations around topics that are of interest to your audience.

To build audience loyalty, you need to be offering them some kind of benefit by educating them, informing them and ultimately helping them.

When your audience visit your Facebook and Twitter page, they’ll be saying… ‘What’s In It For Me?’.

Am I suggesting you offer people something for free?

Yes I am. You don’t need to offer anything that involves your company making a loss. But you need to give potential customers a taste of your product or service so they can make an informed decision about whether you have both the competence and credibility to serve them and their contacts.

Category: Facebook

Facebook does not need teenagers to survive

Is Facebook dying? And should we care?

The key to success on social media is ‘WIFM’ – What’s In It For Me?

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