I don’t normally get into arguments on social media… Well, not on LinkedIn anyway. I save those for Facebook 🙂 But recently I made an exception. Somehow, a post appeared on my LinkedIn feed making fun of people who write short paragraphs, often consisting of just one line, on social media and on email. The…
Late one night recently, one of my Facebook friends posted a link to unroll.me, a service which helps you organise all the emails you subscribe to. For each email, it gives you three options: Unsubscribe, get as part of one long daily update, or keep in your Inbox. “It’s not a glamorous way to spend…
Until a few years ago, I was an avid cook. I absolutely loved rustling up a meal on the weekend for a dozen of our closest friends…. It wasn’t exactly Masterchef, but it was pretty decent grub. At some point, I decided to collect all my best recipes. I found a website, tastebook.com, which printed…
Last week I sent out an email – A one-liner. ‘What’s the biggest challenge you face with your online marketing right now?’ It might surprise you, but that super-short email got more responses than practically anything else I’ve ever sent out. I was thrilled to hear from people launching webinars and writing eBooks, setting up…
I woke up to an unfamiliar sound yesterday morning. My eldest daughter was dragging a large black rubbish sac into my room, full of old knick-knacks, stray pieces from games they hadn’t played in years, and some childhood notebooks that she was now embarrassed about. She’d been cleaning out her room – entirely voluntarily….
Netflix is ruining my life. Several years after the rest of the world, we’ve finally subscribed to the TV streaming service. And several years after the rest of the world, I’m finally catching up with some of the best series out there, like Orange is the New Black, 30 Rock, and of course The Crown. I say “catching…
“Neurons at the ready … Go!” It’s the final of the World Memory Championships at the University of Oxford. Ed Cooke is one of 34 finalists who have just been given a shuffled pack of playing cards to memorise. Focusing hard, he quickly skims through the cards, then smacks the timer next to him. It…
Have you ever stood at the checkout at the supermarket or WH Smith, just waiting to pay, while the cashier tries to sell you additional products? I don’t know about you, but it drives me crazy. Â I am highly resistant to these “special deals”, which are usually of no interest to me whatsoever. “Would you…
Last week I downloaded a free resource I saw advertised on Facebook. It was a series of email campaigns you could upload directly to InfusionSoft, to nurture your leads. It came with a map, showing exactly how these emails related to each other and different sequences your subscribers could receive, depending on what they opened…
Imagine you have several hundred email subscribers, who have been on your company list for three years. During that period, they occasionally opened your emails. Maybe there was a six-month blip where they basically forgot about you…. But then one of your subject lines caught their eye, and they started reading you again. They’ve never…
