When you’ve put a huge amount of time, effort (and money) into launching your product or service, you need to get as many sales as possible. Discover three unusual emails which you can send your subscribers, to encourage them to buy and to boost sales. So how do you launch an email campaign that…
Do you think that email marketing is a waste of time, because your subscribers are just too busy to read their emails? Perhaps you think that their inbox is so crowded that YOUR email will never get opened. But it is simply not true that your subscribers are too busy to read emails! The…
Do you struggle to write really powerful subject lines that get your emails opened? It is tough writing subject lines that stand out in your readers’ crowded inboxes. It’s hard to know what to say to capture people’s imaginations. Should you simply summarize the subject of your email….. Or try to be creative and…
Do you feel anxious about emailing your list too often and annoying your readers? Do you think that people will get sick of hearing from you? The truth is, there is so much conflicting advice out there about how often you should email your list, that it’s no wonder business owners like you are left…
Rules are made to be broken, right? That’s why, a few months ago, I decided to break the biggest email marketing rule of all — and buy a list of email contacts. It was an experiment. You see, over the years, I’ve learned that some of the conventional wisdom about digital marketing is…. How can…
I couldn’t believe what I was reading. The subject of the email read: “Terror last night brings profit delight.” Inside the email was a description of how the author woke up in the dead of night, drenched with sweat, in utter “TERROR” (capitalization as in the original….). Readers had been demanding to hear about…
Every second year, around Easter time, my whole family goes away together to Scottsdale, Arizona, for a few days of R&R. We live on three different continents, so the family reunion is always the highlight of our year. (My kids think it’s the highlight of their life.) But the whole experience is made even more…
On January 3, 2000, I was watching TV alone at home, when suddenly the television cut out and the lights went off. I made my way to the window. The entire street was dark. A sharp intake of breath. This was it….. The ‘millenium bug’ had arrived, albeit three days late! It turns out the…
Another day, another email landing in my Inbox about Bitcoin. “Bitcoin your marketing” “The method that’s more profitable for your business than Bitcoin” “Bitcoin vs media buying” “3 Bitcoin marketing secrets” “My opinion on Bitcoin (and your business)” ….These are all real subject lines of emails I’ve received recently. And as you can tell, none…
Recently, I was sitting at my computer, when a strange notification popped up on my screen. Two, in fact. Apparently I’d just received two emails from myself. These emails were promoting an eBook we’d written, showing examples of real-life sales funnels. I distinctly remembered writing these emails… Six months earlier. In fact, they’d already been sent to our list many months…
