I have a secret! Most of the videos I send out are not completely original…. They’re often based on emails I sent to our database of aesthetic clinic and medspa owners. I’ve also used the content in other places such as on social media. In today’s episode of Mastering Aesthetic Marketing, you’ll learn exactly why…
Have you ever considered templatizing your best marketing campaigns? Just like you templatize other systems and processes in your aesthetic clinic or medspa, you can templatize your marketing too – making it much easier and results a lot more consistent. It’s what we do here at Brainstorm Digital… And in today’s edition of Mastering Aesthetic…
Recently we wrote 3 unusual emails for the aesthetic clinic owners we work with, to send to their patients… They were a lot more personal than you might expect. Find out why you should consider sending pretty personal emails to your clinic’s email list in today’s episode of Mastering Aesthetic Marketing. You’ll learn: Why not…
Getting my three kids to clear up their rooms is a constant battle. I tell them once – they don’t hear me. I tell them a second time – I get ignored. It’s often only when I’m sick of repeating the same instructions (and frankly about to yell!) that my message finally sinks in….
When I was 6, my parents moved temporarily from the UK to Israel. I didn’t speak a word of Hebrew. I still remember the trauma of my first day in my new school, being taught by a teacher speaking “gibberish”. Worse still, I couldn’t communicate at all with my classmates. It was very isolating….
A few months ago, I had an ‘aha’ moment. A client mentioned that a few years ago, CoolSculpting had assigned a sales rep to their clinic, who promoted their fat-freezing treatment non-stop. She organized mass mail-outs to their patients every month. She launched an online advertising campaign. She followed up every…
What up-and-coming aesthetic treatments should you be most excited about? And what are the most under-exploited opportunities in the aesthetics market? Today’s podcast guest, Dr David Goldberg, has a unique perspective… This world-renowned dermatologist is a former president of American Society for Lasers in Medicine and Surgery, and is known for his pioneering work with…
What is the single most profitable treatment in your clinic? Take a moment and think about it… Or better still, take a look at your figures. Chances are, you have a handful of treatments that don’t cost that much to deliver. And you charge a good price for them. Every time a patient books…
A year into the pandemic, there is a surge of demand from patients. Whether or not your clinic has re-opened yet, there are opportunities ahead to recoup some of the losses of closure – and even grow year-on-year. But to ride that wave, you need effective marketing. It’s not enough to get people to…
How you communicate with patients can make or break your clinic… …But it is a skill that many aesthetic practitioners and clinic owners are never taught. Today’s guest is one of the UK’s best-known aesthetic doctors. For many years he was the only UK doctor trained in all 4 levels of Vaser Lipo, and he…
