“It’s impossible to get more than one download of our eBook each day.” “I don’t believe it’s possible to make money using Adwords.” “Twitter doesn’t work for us.” All sentences I’ve heard recently. What those people actually meant, of course, was “We haven’t managed to” or “We don’t know how to” – not “It’s impossible”….
I’m not a numbers person – not at all! As an English major with a background in journalism, numbers scare me. And yet when it comes to online marketing, I am very closely focused on numbers….. Specifically, the metrics of our website, and all the campaigns we run, both for our clients and ourselves. But…
A while back, I was looking for a chartered surveyor in my area that ran his own sell my house fast business. A quick Google search threw up dozens, if not hundreds of options. The problem was that they all looked and sounded pretty similar. None of them really stood out or captured my imagination….
Every morning, the traffic getting out of my neighbourhood is a nightmare. I have no patience for sitting in traffic jams while I’m in a hurry to get my kids to school and get to work. So several years ago, I started to experiment with alternative routes. A back route to the main road…
It’s election day here in Britain. Haven’t cast my vote yet – I’m going to wait until my kids get home from school, so I can show them democracy in action – but I know who’s getting it. (Don’t worry, that’s not what this piece is about, so we’re not going to fall out over…
It’s nearing the end of the day and you suddenly remember that you still haven’t got round to the blog post you intended to write. To cross this one lingering item off your to-do list, you sit down, dash off a few paragraphs and post it to your company’s blog and social media feeds. “It…
How can you sell effectively online? And what are the key differences between selling online and offline? To find out, I spoke to Internet psychologist Graham Jones, who has spent the last 15 years analysing how consumer behaviour has adapted to the web. In his book Click.ology, he argues that companies have yet to adjust…
Is your business making a profit on its social media activity? If you’re like most, you’re probably not 100% sure. And if you are convinced it’s contributing to your bottom line, you’re probably unclear about just how much. This is terrible for your social media programme. If you can’t make the business case for it…
What happens to the majority of your website visitors? Do they come back repeatedly, to sample more of your material – or do they slink away with one quick click, never to be heard of again? If you’re like most businesses, you probably find it difficult to generate repeat visits, which means that almost all…
Imagine a company that has done everything “right” on social media. They’ve drawn up a strategy, which includes clear goals – how many visitors they need to their website, how many followers they’re going to attract. They have a clear roadmap to get there – what platforms they’re going to use, how often they’re going…
