“What books do you recommend in order to improve our company’s online marketing?” I was asked that recently…. And I think that the person asking the question was rather taken back with my answer. They thought they were going to get a list of some of the summer’s “hot” online marketing books, written by…
It’s the ad break on your favourite television show. Up pops an image of a man at a supermarket till, who’s just finished his shop. “And how will you be paying, sir?” asks the cashier. “By credit card!” he answers. The camera zooms in to the plastic card he holds up. “It’s as good…
How often should you email your list? When companies launch a new email marketing campaign, this is often something they get nervous about. They seem to think that there’s an optimum frequency, and that if they get it wrong, their marketing will go down the drain. I blame all those Internet memes and blog posts,…
“I never thought I’d find myself engrossed in a book about web design!” I was talking to a client who had been thinking about having his website re-done. He’d downloaded the ebook because he thought it just might give him some background into the latest trends, but wasn’t anywhere near ready to appoint a…
In my last two posts we’ve talked about why your company needs a ‘Value ladder’ – and what other companies’ value ladders look like. But if you don’t have one, how do you get started? I think it’s important to acknowledge that most companies probably have bits and pieces of their value ladder already…
“The last thing we want to do is annoy people with too many emails.” I was speaking to the CEO of a healthcare company with over 6,000 email addresses on their database. They were desperate to market themselves better, and wanted to talk about all kinds of options: Social media, direct mail, LinkedIn advertising. But…
Early on when I joined Brainstorm Digital, I made a massive marketing error. We were looking to target a new niche, and I pushed the case for companies selling into the Pharmaceutical industry. My thinking was that here was a sector that really needed our services. They were massively behind the curve in online…
Hidden at the back of my kitchen cupboard is a humungous, powerful magimix food processor. It’s all-singing-all-dancing, so sophisticated that I have no idea what half the parts do. When I bought it several years ago, I was on maternity leave and had a bit more time on my hands. I had fantasies that I was going to use it to whizz up incredible…
A couple of weeks ago, my colleague Danny spoke at a marketing conference for companies that were interested in growing their business. Within hours, he was flooded with serious enquiries from business owners who wanted to know how we could help them get and convert more leads online. In fact, he’s spent much of…
One of the reasons I love my Kindle is the ability to sample a book before I buy it. Whenever I’m in doubt, I download the first chapter and see how I get on with it. Sometimes I manage to save myself a few pounds. But other times, I’ve bought the whole book long before…
