Another day, another email landing in my Inbox about Bitcoin. “Bitcoin your marketing” “The method that’s more profitable for your business than Bitcoin” “Bitcoin vs media buying” “3 Bitcoin marketing secrets” “My opinion on Bitcoin (and your business)” ….These are all real subject lines of emails I’ve received recently. And as you can tell, none…
I don’t normally get into arguments on social media… Well, not on LinkedIn anyway. I save those for Facebook 🙂 But recently I made an exception. Somehow, a post appeared on my LinkedIn feed making fun of people who write short paragraphs, often consisting of just one line, on social media and on email. The…
It was a bad week for Donald Trump’s wife, Melania. Speaking at the Republican National Convention, she talked movingly about the values she had inherited from her parents and hoped to pass on to her own son. The only problem: Some of the words were lifted directly from a speech given by Michelle Obama…
In my last post, I started telling you about “Jenny”, a woman with a condition called rosacea, which makes your face appear red. When a client of ours, a private dermatology clinic, sent out an email featuring the story of a rosacea patient they had helped, “Jenny” wrote back, pouring her heart out. Just like…
The email left me in tears. It came from the patient of one of our clients, a private dermatology clinic. That morning, we’d sent out an email to their list about rosacea, a chronic skin condition that causes redness and pimples on the face, encouraging patients to book a consultation. Several hours later, they received one response I will never forget. It started: “Nothing has ever resonated…
“I need help.” The voice at the other end of the line was shaking. “We’ve been posting on Twitter every day for six months, but we haven’t seen a single lead. Not one! I don’t see the point any more. “Nothing else we’ve tried has worked either. But this business really needs to grow, or…
