I know you’re not supposed to say it, but I’ve always been pretty good at every job I’ve ever taken on…… …..Except one. A few years ago I came back from a job interview certain that the boss was going to be difficult to work with. But the job itself sounded fabulous. I accepted it…
How do you actually make money from social media? It’s a question that companies grapple with in every industry. If you are pouring time and money into building a Facebook or Twitter audience, yet failing to generate real enquiries and leads, it can be enormously frustrating. One issue is that building up a solid base…
Everyone knows the story of the Wizard of Oz. Carried in a tornado to the land of the Munchkins, Dorothy is desperate to find her way home. She sets off down the Yellow Brick Road, hoping that the great Wizard of Oz will be able to magic her back to Kansas. Following a lifetime’s worth…
The word “guru” is so overused that nowadays it’s practically an insult, but in the case of David Ogilvy, it’s true. His thinking about what makes good advertising in the 1950s and 1960s was so influential, that he is today widely acknowledged as “the Father of Advertising”. Here is his central insight on marketing: “Big…
A funny thing happened to me last week on holiday in France…. I discovered I can’t speak French. It was a bit of a shock, because not only did I pass my French GCSE with flying colours, I continued studying French for two years afterwards, and lived in French-speaking Montreal for three years after that….
It’s election day here in Britain. Haven’t cast my vote yet – I’m going to wait until my kids get home from school, so I can show them democracy in action – but I know who’s getting it. (Don’t worry, that’s not what this piece is about, so we’re not going to fall out over…
It’s nearing the end of the day and you suddenly remember that you still haven’t got round to the blog post you intended to write. To cross this one lingering item off your to-do list, you sit down, dash off a few paragraphs and post it to your company’s blog and social media feeds. “It…
What happens to the majority of your website visitors? Do they come back repeatedly, to sample more of your material – or do they slink away with one quick click, never to be heard of again? If you’re like most businesses, you probably find it difficult to generate repeat visits, which means that almost all…
Imagine a company that has done everything “right” on social media. They’ve drawn up a strategy, which includes clear goals – how many visitors they need to their website, how many followers they’re going to attract. They have a clear roadmap to get there – what platforms they’re going to use, how often they’re going…
One of the biggest myths about content marketing is that if you publish lots of good content on social media, you will suddenly find your business booming. Now don’t get me wrong – good content (and lots of it) is absolutely crucial to the process of building your business online. And sometimes, you will find…
