Every second year, around Easter time, my whole family goes away together to Scottsdale, Arizona, for a few days of R&R. We live on three different continents, so the family reunion is always the highlight of our year. (My kids think it’s the highlight of their life.) But the whole experience is made even more…
Another day, another email landing in my Inbox about Bitcoin. “Bitcoin your marketing” “The method that’s more profitable for your business than Bitcoin” “Bitcoin vs media buying” “3 Bitcoin marketing secrets” “My opinion on Bitcoin (and your business)” ….These are all real subject lines of emails I’ve received recently. And as you can tell, none…
I don’t normally get into arguments on social media… Well, not on LinkedIn anyway. I save those for Facebook 🙂 But recently I made an exception. Somehow, a post appeared on my LinkedIn feed making fun of people who write short paragraphs, often consisting of just one line, on social media and on email. The…
Last week I sent out an email – A one-liner. ‘What’s the biggest challenge you face with your online marketing right now?’ It might surprise you, but that super-short email got more responses than practically anything else I’ve ever sent out. I was thrilled to hear from people launching webinars and writing eBooks, setting up…
Recently, I spent seven days at a mastermind and conference in San Diego. The resort was stunning and the people I met – all entrepreneurs with online businesses – were unbelievably inspiring. It was a privilege to meet so many ‘regular’ people doing extraordinary things, from helping people overcome bereavement or lead healthier lives…
A couple of weeks ago, an old TV clip resurfaced – and went viral. It was just a few minutes from the original, British series of House of Cards from 1993. The scenario: A gas explosion on the fourth floor of a run-down building block in London causes a massive fire, which kills 72….
We’ve been doing an audit of our website recently, and the results have been illuminating. There are quite a few pages – mostly old blog posts – that no one ever reads. Like, literally (as I’d say in real life…) no one. At the other end of the scale, there are four pages which…
Netflix is ruining my life. Several years after the rest of the world, we’ve finally subscribed to the TV streaming service. And several years after the rest of the world, I’m finally catching up with some of the best series out there, like Orange is the New Black, 30 Rock, and of course The Crown. I say “catching…
“No way. I will never, ever name her Celia!” That was my friend Ruth, shouting at her husband David, not long after their new baby was born. Celia was David’s grandmother. David had been very close to her, and it meant a lot to him to name his new baby after his beloved Nan….
I’m writing this somewhere over the Atlantic, on my way to San Francisco. Well, not directly to San Francisco. Due to an error by our travel agent, we missed our original flight. We are now going to be making an unexpected, two-hour stop in Los Angeles first. But at least we’re on our way, to…
