I was annoyed. I had just returned home from a supermarket run only to discover, whilst unpacking, that I already owned a good percentage of the items I’d just bought. Yet again. They were hidden away at the back of my pantry, totally forgotten. Or squashed into the freezer, difficult to spot. It was a…
When your company launches a new product or service, you need to make sure that you make as many sales as possible. Email marketing is a great way to make this happen. But there’s a snag….. Most companies announce the launch of their new product, service or event to their email list with great fanfare……
This weekend, I was discussing the First World War with my 6-year-old son. We were attending a parade to mark the 100th anniversary of the armistice. I spent a few minutes explaining to him what an armistice was, and how important it was to honour those soldiers who had given up their lives for…
You might think that adding fabulous graphics and images in your email marketing will make people want to open and read them – but that is not the case! Emails with big graphics scream ‘MARKETING’ and this will quickly turn your readers off. There is a very simple way to present your emails, that will…
To sell to your audience over email, you need to make your readers feel that you understand their problems, their hopes and their dreams. You need to be able to hit their emotional hot buttons. But how do you know what they’re thinking and feeling? If you don’t want to spend lots of money…
If you wanted to write an article on LinkedIn that got widely read and shared, how long would you make it? (Assuming, of course, the quality was excellent in every case….) 300 words…? 800 words…? 2,000 words…? 6,000 words…? In our culture, there’s a natural assumption that “short is sweet” and that if you want…
Recently, we took my six-year-old son to the theme park. He wasn’t allowed on most of the rides because he was too short, so he had to make do with the mini-roller coaster, teacup-and-saucer ride and dodgem cars. All around me, I could see giant roller coasters travelling at 80 mph and looping the loop,…
When you’ve put a huge amount of time, effort (and money) into launching your product or service, you need to get as many sales as possible. Discover three unusual emails which you can send your subscribers, to encourage them to buy and to boost sales. So how do you launch an email campaign that…
Do you think that email marketing is a waste of time, because your subscribers are just too busy to read their emails? Perhaps you think that their inbox is so crowded that YOUR email will never get opened. But it is simply not true that your subscribers are too busy to read emails! The…
I couldn’t believe what I was reading. The subject of the email read: “Terror last night brings profit delight.” Inside the email was a description of how the author woke up in the dead of night, drenched with sweat, in utter “TERROR” (capitalization as in the original….). Readers had been demanding to hear about…
