There are two aesthetic clinics, in the same area… …And this week, they’re both making a “special offer” on CoolSculpting. One advertises everywhere that until the end of the month, you can get a 25% discount on fat freezing. The other advertises “a 25% discount to welcome our new CoolSculpting technician, Lucy, to…
How can you sell effectively online? And what are the key differences between selling online and offline? To find out, I spoke to Internet psychologist Graham Jones, who has spent the last 15 years analysing how consumer behaviour has adapted to the web. In his book Click.ology, he argues that companies have yet to adjust…
Do you regularly post content for your company online? Are you not sure how writing for the web is different to writing for print? Or how to make an immediate impact on your readers? To learn how to create the most powerful copy for blogs, email marketing and social media, I spoke to Mark Brownlow,…
Do you ever get a feeling of déjà vu on social media? Sometimes it feels like all blog posts have began to look a little similar. Headlines always promise 7 tips that will transform your company – or else threaten 8 mistakes that will destroy it. No one ever promises tips that will make a…
On 30th March, all business Facebook pages will use Timeline. https://www.facebook.com/about/timeline . Here are the key ways that it will affect your Facebook page:
It can sometimes be frustrating finding content for your blog. Week in, week out you have to spend time looking for new topics to write about and then write the post. So why not make life easier for yourself and invite a guest contributor to write on your blog. There are several benefits:
Remember, guest contributors will be delighted to write for you, provided you give them credit. e.g. Allow them to include a link back to their website.
