If we both stood by a table, and I asked you to tap out a well-known tune… …What are the odds that I’d be able to identify your melody? 30 years ago, scientists at Stanford University put it to the test… They gave a group of “tappers” 25 tunes like “Happy birthday” to communicate, just…
“Neurons at the ready … Go!” It’s the final of the World Memory Championships at the University of Oxford. Ed Cooke is one of 34 finalists who have just been given a shuffled pack of playing cards to memorise. Focusing hard, he quickly skims through the cards, then smacks the timer next to him. It…
It was a bad week for Donald Trump’s wife, Melania. Speaking at the Republican National Convention, she talked movingly about the values she had inherited from her parents and hoped to pass on to her own son. The only problem: Some of the words were lifted directly from a speech given by Michelle Obama…
The word “guru” is so overused that nowadays it’s practically an insult, but in the case of David Ogilvy, it’s true. His thinking about what makes good advertising in the 1950s and 1960s was so influential, that he is today widely acknowledged as “the Father of Advertising”. Here is his central insight on marketing: “Big…
On the 26th February, I attended Technology for Marketing and Advertising 2015 at Kensington Olympia (also known as TFM&A). The centrepiece of the show is “Marketing University”, where leading experts share case studies and insights on digital marketing best practice. Whether you’re interested in email marketing, SEO or marketing automation, there’s something there for you….
“It’s forty degrees out and there’s a guy standing in front of the office building, shivering, indulging in his nicotine addiction. I can’t possibly empathize with what he’s thinking or feeling.” That opener to a piece by entrepreneur Seth Godin certainly caught my attention in a way that most blogs about mass marketing would not….
21 really practical social media tips you can implement right now from Brainstorm Digital
Do you regularly post content for your company online? Are you not sure how writing for the web is different to writing for print? Or how to make an immediate impact on your readers? To learn how to create the most powerful copy for blogs, email marketing and social media, I spoke to Mark Brownlow,…
Yesterday, LinkedIn made a shock announcement: It is going to open its blogging platform to anyone who wants to share advice and insight – and not just to people it deems ‘influencers’. The aim is to try and reverse two quarters of drops in page views, and get users to be more engaged, and stay longer on the site.
