In today’s fast-moving aesthetic industry, you can’t stand still if you want to stay competitive and grow. Victor Snyders, CEO and co-owner of Renewal Institute Clinics in South Africa, goes much further than that. Every two years, he completely re-invents his business. In today’s episode, Victor explains exactly how he does it, including the precise…
The Coronavirus crisis hit many aesthetic clinics and med spas in the gut. If you were like most, you were not prepared for a complete shut-down, eliminating almost all your income in one fell swoop. (And why should you have been? The first Coronavirus wave took almost every business by surprise!) Chances are, you scrambled…
Let’s do a little thought experiment… Say that before Coronavirus, you occasionally went to a med spa. You weren’t their highest spender or their most frequent client, but the receptionists recognized you and you had your favorite aesthetician. You liked the place. During quarantine, your skin started looking dull and dehydrated, and you know that…
How can your clinic survive the Coronavirus crisis? Not every clinic or med spa is going to make it through this challenging period. Those that do are not taking a “wait and see” attitude. Their owners are working hard to help their businesses stay afloat without income or patients. And – crucially – they are…
How do you motivate your staff to sell more treatments? It’s crucial to the future of your aesthetic clinic or medspa. After all, you can’t handle all the sales yourself. And if you want to grow fast, you need your team to convert as many of your incoming leads as possible… …And to routinely upsell…
Practically every aesthetic clinic, medspa and cosmetic surgeon in the world is on social media. It’s a great way to connect to patients – and when your competition is building up a following, you can’t afford to be left out. But how do you use your social media presence to generate new business – not…
Over the past 20 years, the aesthetic market has become much more crowded. There are high-end practices everywhere, competing directly with you. Meanwhile, low-end providers are setting up shop on practically every street corner… …and the consumer can’t always tell the difference. So how do you stand out amidst all this noise, particularly online? What…
Your clinic’s #1 asset? Your existing database of patients. Getting your current patients to come into the clinic just once or twice more a year can have a dramatic effect on your practice’s revenue. And because those patients already know, like and trust you, it is much easier to sell treatments to them than to…
One of the niches we love working in is the aesthetic industry – clinics that deliver treatments like Botox, dermal fillers, liposuction, hair loss treatments and so on. We find that our sales funnel technique, where we build systems to deliver online leads, enquiries and sales, works particularly well for these clinics. We added…
