“Coronavirus has been great for me financially… I’ve saved so much money!” I was talking to my nephew last week. In his mid-20s, he is on a management training program in one of the largest London hotels. When the crisis began and tourism came to a complete halt, the hotel was used by the government…
SmartLipo, Sculpsure, EmSculpt, the Madonna Lift, Cellulaze… These are some of the top treatments of the last 20 years – and one man has played a crucial role in developing them all. Dr Bruce Katz is one of the great pioneers of the aesthetic industry, constantly expanding the boundaries of aesthetic practice. JUVA Skin and…
Remember last time you were on a plane? You made yourself as comfortable as possible, and then right before take-off, the flight attendants gave their airline safety demonstration. Now, once in a while, the flight attendants do something exceptional to keep people’s attention – adding in funny sound effects or throwing in a “joke” or…
I recently came across a really thought-provoking quote from Jeff Bezos, founder of Amazon. He said: “I frequently get the question, ‘What’s going to change in the next 10 years?’ And that is a very interesting question.” “I almost never get the question: ‘What’s not going to change in the next 10 years?’ “And I…
Most practices pride themselves on the warm, friendly experience they give their patients. You’ve probably trained your front desk staff to greet people by name and make small talk… There’s a lovely atmosphere in your waiting room, with magazines to browse and people to chat to… Maybe you offer your patients tea or cookies… Your…
How do you build a resilient aesthetics business? It’s a question many practice owners are asking themselves urgently, given that the Coronavirus crisis is far from over – and the economic damage may last for months or years. Drs Hanna and Martin Kinsella have some answers. They believe diversifying your offering is key. Leading aesthetics…
In these tough economic times, it’s natural to see every clinic around you as a competitor and to keep them at arm’s-length. But what if you did the opposite? What if you methodically sought to collaborate with other providers, even those who might technically be competing for the same patients? That’s what Eileen Lloyd did…
If you’re looking to build a successful aesthetic practice, why not learn from others who have been there before? Better still, why not learn from others who have a track record of succeeding again and again! That’s what Mara and Jay Shorr have done. This father and daughter management consultancy have helped aesthetic practices all…
How can you avoid being sucked into a “race to the bottom”? The market is flooded with competitors, everyone is discounting, and the margins are tight. As we slowly emerge from Coronavirus, it’s only going to get tougher, with social distancing restricting the number of patients clinics can see. There will be a temptation to…
Digital marketing is key to growing your clinic, but in a crowded market, how do you stand out? Today’s guest has an unusual answer. She bypassed the competition entirely and launched a print magazine to attract new patients. In the digital age she went offline – discover how you can promote your clinic by doing…
