I may have mentioned once or twice that I love books and I love a good story. Even better, I love a book that has a story behind the story. Which is why I have a treasured copy in my library of ‘Cold Comfort Farm’, a comic novel about rural life from 1932. The copy…
“What books do you recommend in order to improve our company’s online marketing?” I was asked that recently…. And I think that the person asking the question was rather taken back with my answer. They thought they were going to get a list of some of the summer’s “hot” online marketing books, written by…
The words “sales funnel” scares people. It sounds so complicated…. So mysterious…. So techy. (Although in reality, it’s none of those things.) Many of the explanations online don’t really help. “It’s the process businesses put in place to attract prospects, nurture them, and get them to buy from you.” But what does that look like…
It’s election day here in Britain. Haven’t cast my vote yet – I’m going to wait until my kids get home from school, so I can show them democracy in action – but I know who’s getting it. (Don’t worry, that’s not what this piece is about, so we’re not going to fall out over…
It’s nearing the end of the day and you suddenly remember that you still haven’t got round to the blog post you intended to write. To cross this one lingering item off your to-do list, you sit down, dash off a few paragraphs and post it to your company’s blog and social media feeds. “It…
Over the past few weeks, we’ve been working pretty hard here at Brainstorm to promote our new checklist, What’s Holding Back Your Online Marketing? This mostly involves lots of testing, to see which ads get the page featuring the checklist the most traffic…. and then yet more testing, to see what we need to say…
How can you sell effectively online? And what are the key differences between selling online and offline? To find out, I spoke to Internet psychologist Graham Jones, who has spent the last 15 years analysing how consumer behaviour has adapted to the web. In his book Click.ology, he argues that companies have yet to adjust…
Is your business making a profit on its social media activity? If you’re like most, you’re probably not 100% sure. And if you are convinced it’s contributing to your bottom line, you’re probably unclear about just how much. This is terrible for your social media programme. If you can’t make the business case for it…
How can social media transform a company, particularly one with limited resources? To find out, I spoke to Financial Consultant Rifka Lebowitz, who has grown her Facebook group ‘Living Financially Smarter in Israel’ to over 5,500 members, significantly boosting her business in the process. I asked her how she got the group off the ground,…
Congratulations: You’ve come up with a great idea for a webinar. Your title is catchy, you’ve lined up a superb speaker, you know that your material will be indispensable for your potential and existing clients. But how do you make sure that they hear about it, register, and actually attend? Here’s your ready-made plan of…
