In email marketing, there is a common misconception that if people are not buying from you, it’s because they don’t want your product or they found a better offer elsewhere. This isn’t always true. In many cases, people do want the product or service you are offering, but they aren’t buying for a completely…
When you’ve spent a lot of time writing a great email, you need to be certain that email is going to be a success before you hit the ‘Send’ button. So how can you make sure that your efforts will be rewarded? It’s simple: A checklist! You need a fool-proof checklist to run through,…
Recently, we took my six-year-old son to the theme park. He wasn’t allowed on most of the rides because he was too short, so he had to make do with the mini-roller coaster, teacup-and-saucer ride and dodgem cars. All around me, I could see giant roller coasters travelling at 80 mph and looping the loop,…
When you’ve put a huge amount of time, effort (and money) into launching your product or service, you need to get as many sales as possible. Discover three unusual emails which you can send your subscribers, to encourage them to buy and to boost sales. So how do you launch an email campaign that…
Do you think that email marketing is a waste of time, because your subscribers are just too busy to read their emails? Perhaps you think that their inbox is so crowded that YOUR email will never get opened. But it is simply not true that your subscribers are too busy to read emails! The…
Do you struggle to write really powerful subject lines that get your emails opened? It is tough writing subject lines that stand out in your readers’ crowded inboxes. It’s hard to know what to say to capture people’s imaginations. Should you simply summarize the subject of your email….. Or try to be creative and…
Do you feel anxious about emailing your list too often and annoying your readers? Do you think that people will get sick of hearing from you? The truth is, there is so much conflicting advice out there about how often you should email your list, that it’s no wonder business owners like you are left…
Rules are made to be broken, right? That’s why, a few months ago, I decided to break the biggest email marketing rule of all — and buy a list of email contacts. It was an experiment. You see, over the years, I’ve learned that some of the conventional wisdom about digital marketing is…. How can…
I couldn’t believe what I was reading. The subject of the email read: “Terror last night brings profit delight.” Inside the email was a description of how the author woke up in the dead of night, drenched with sweat, in utter “TERROR” (capitalization as in the original….). Readers had been demanding to hear about…
Every second year, around Easter time, my whole family goes away together to Scottsdale, Arizona, for a few days of R&R. We live on three different continents, so the family reunion is always the highlight of our year. (My kids think it’s the highlight of their life.) But the whole experience is made even more…
