I recently came across a really thought-provoking quote from Jeff Bezos, founder of Amazon. He said: “I frequently get the question, ‘What’s going to change in the next 10 years?’ And that is a very interesting question.” “I almost never get the question: ‘What’s not going to change in the next 10 years?’ “And I…
Most practices pride themselves on the warm, friendly experience they give their patients. You’ve probably trained your front desk staff to greet people by name and make small talk… There’s a lovely atmosphere in your waiting room, with magazines to browse and people to chat to… Maybe you offer your patients tea or cookies… Your…
How do you build a resilient aesthetics business? It’s a question many practice owners are asking themselves urgently, given that the Coronavirus crisis is far from over – and the economic damage may last for months or years. Drs Hanna and Martin Kinsella have some answers. They believe diversifying your offering is key. Leading aesthetics…
In these tough economic times, it’s natural to see every clinic around you as a competitor and to keep them at arm’s-length. But what if you did the opposite? What if you methodically sought to collaborate with other providers, even those who might technically be competing for the same patients? That’s what Eileen Lloyd did…
If you’re looking to build a successful aesthetic practice, why not learn from others who have been there before? Better still, why not learn from others who have a track record of succeeding again and again! That’s what Mara and Jay Shorr have done. This father and daughter management consultancy have helped aesthetic practices all…
How can you avoid being sucked into a “race to the bottom”? The market is flooded with competitors, everyone is discounting, and the margins are tight. As we slowly emerge from Coronavirus, it’s only going to get tougher, with social distancing restricting the number of patients clinics can see. There will be a temptation to…
Digital marketing is key to growing your clinic, but in a crowded market, how do you stand out? Today’s guest has an unusual answer. She bypassed the competition entirely and launched a print magazine to attract new patients. In the digital age she went offline – discover how you can promote your clinic by doing…
In today’s fast-moving aesthetic industry, you can’t stand still if you want to stay competitive and grow. Victor Snyders, CEO and co-owner of Renewal Institute Clinics in South Africa, goes much further than that. Every two years, he completely re-invents his business. In today’s episode, Victor explains exactly how he does it, including the precise…
The Coronavirus crisis hit many aesthetic clinics and med spas in the gut. If you were like most, you were not prepared for a complete shut-down, eliminating almost all your income in one fell swoop. (And why should you have been? The first Coronavirus wave took almost every business by surprise!) Chances are, you scrambled…
Let’s do a little thought experiment… Say that before Coronavirus, you occasionally went to a med spa. You weren’t their highest spender or their most frequent client, but the receptionists recognized you and you had your favorite aesthetician. You liked the place. During quarantine, your skin started looking dull and dehydrated, and you know that…
