Getting your aesthetic clinic through the Coronavirus shut-down felt like fighting a tsunami. Within days, you had to figure out how to keep your practice viable, even when you couldn’t treat patients… And you had to keep your patients, your staff and your bank manager happy under the most difficult circumstances. It was completely overwhelming….
A few years ago, Kerry Hanaphy returned to her native Dublin, freshly divorced and without a penny to her name. When I spoke to her a few weeks ago, she had just opened her second aesthetic practice in the city center, and had built a reputation as Ireland’s “Lip Queen”. And she did it all…
I recently wrote a sequence of emails for a client, promoting body sculpting treatments We’ve been working with this particular aesthetic clinic for several years, and during that period, we’ve promoted CoolSculpting, VASER and Vanquish for them perhaps 15 times… Talking about them individually… In different combinations… For different body areas… Leading up to open…
It was 4.30am. I opened my eyes… Light was beginning to seep into my room, waking me up. Most people would have rolled right back over and gone back to sleep… But me? I reached for my phone… First, I had to check my email 🙂 It’s a pretty standard…
Here at Brainstorm Digital, our philosophy is that you should always make the most of the leads you already have on your patient database, before chasing new leads for your aesthetic clinic or med spa, at great expense. We use email to nurture and convert those low-hanging fruit… …Graydon Ursel has found another, complementary technology…
Like many people, I have two email addresses – my personal one and my business one. And they’re very different Inboxes… One contains cute notes from my kids, endless correspondence from their schools and (probably optimistically) flight arrangements for next year… The other is all logins for…
You know the story of The Wizard of Oz… Carried in a tornado to the land of the Munchkins, Dorothy is desperate to find her way home. She sets off down the Yellow Brick Road, hoping that the great Wizard of Oz will be able to magic her back to Kansas. Yada yada yada, she finally…
“Coronavirus has been great for me financially… I’ve saved so much money!” I was talking to my nephew last week. In his mid-20s, he is on a management training program in one of the largest London hotels. When the crisis began and tourism came to a complete halt, the hotel was used by the government…
SmartLipo, Sculpsure, EmSculpt, the Madonna Lift, Cellulaze… These are some of the top treatments of the last 20 years – and one man has played a crucial role in developing them all. Dr Bruce Katz is one of the great pioneers of the aesthetic industry, constantly expanding the boundaries of aesthetic practice. JUVA Skin and…
Remember last time you were on a plane? You made yourself as comfortable as possible, and then right before take-off, the flight attendants gave their airline safety demonstration. Now, once in a while, the flight attendants do something exceptional to keep people’s attention – adding in funny sound effects or throwing in a “joke” or…
