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Author: Danny Bermant

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New iPad will change internet use from being browser based to app based

Danny Bermant

Make no mistake, the new iPad will change the face of wireless computing. 

 
Tablets have been around since the mid 90s, but they have never caught on as a mass market product. But the iPad changes everything. Here we finally have a product that bridges the gap between PCs and smart phones. 
 
  1. It has a large enough screen (10"), enabling books and newspapers to be read online, but it is still small enough to carry around.
  2. It can carry out all the functions of the PC such as word processing spreadsheets. You can type via the on onscreen keyboard, but it also has the functionality of a smartphone enabling you to download apps.
And it is the apps that change everything. 
 
 

6 tips to help you close a sale online

Danny Bermant

If you’re serious about selling online, be sure to make it easy for the customer to make the buying decision

  1. Remove distractions from the buying decision process
  2. Remove negatives about the product or offer
  3. Remove complications that may result in the customer saying ‘let me think about it’
  4. Include something extra that makes the customer want to buy it now
  5. Make the actual ordering easy.  Give the customer their choice of payment options and a simple order form to fill out.

Double your productivity, upgrade to Camino

Danny Bermant
If you’re building / testing websites, the majority of your time is spent using a browser. For the past six months, I’ve been harbouring under the illusion that my ibook is too slow and needs to be replaced….until I discovered Camino.

How a home page slideshow can improve the conversion rate of your website

Danny Bermant
As broadband speeds get ever faster, people also expect to find what they are looking for quickly. This not only means having a fast loading website, but it also means your visitors need to find the information they are looking for straight away. Your home page is your "shop window" and you only have a few seconds to convince potential customers before they visit your competitors. Few visitors will bother scrolling below the fold of the page to find out more about you. So how do you sell your business in 15 seconds when all you have is a 1024 x 768 screen?
 
The answer is a home page slideshow. This displays a sequence of fading images, each of which contains a description. Each slide illustrates a different element of your business and includes a link to the relevant page on your site.

How to get yourself hired via Google Adwords

Danny Bermant

I found the following brilliant tip on www.bmyers.com about how to exploit Google Adwords in order to get noticed by employers. I thought I’d share it with you…

 A lot of people are looking for jobs these days. And many are finding it difficult to get interviews with the companies they want to work for.

 

Alec Brownstein had the same problem, but found a solution.

Reducing the page loading times on your website will help your Google ranking

Danny Bermant

It was recently reported that Google has started ranking webpages by the speed with which they load.

With this in mind, we have just added a speed tool to our Content Management System so that external javascripts and css files get compressed and merged into just a couple of files. Overall, it reduces the number of requests on a web page by 4 and reduces the overall page size by around 20k. Not a huge difference you may think, but it could be enough to aid your search engine ranking. More importantly, a second or two improvement in the page loading speed could mean the difference between visitors seeing your home page and visitors giving up and going elsewhere.

Google and language recognition

Danny Bermant
Google have posted some useful guidance on their blog about creating multilingual websites. 
 
By sticking to only one language per page and avoiding side-by-side translations, you are making it a lot easier for them to determine the main language of your page. Google recommend using the same language for all elements of a page: headers, sidebars, menus, etc. Remember, Google ignores all code-level language information, from “lang” attributes to Document Type Definitions (DTD).

Make sure your website works in all the relevant browsers

Danny Bermant
There has been a lot in the news lately about the recent court ruling that forced Microsoft to offer its European customers alternative browsers to Internet Explorer. 

As a result, there are a lot of new browsers that are likely to be widely used. This could potentially be a nightmare for web designers, but it doesn’t have to be. There are 4 different rendering engines used by the different browsers. Provided you are are know what they are, you only need to test your website on 4 different browsers instead of 12.

We can now offer you a heat map of your website

Danny Bermant
Would you like to see where your clients are clicking when they visit your website?
 
We are now able to offer our clients a visual heat map of clicks on key web pages, showing hot and
cold click zones. This will help you to identify where to place key content when designing your site.
 
The heat maps take only minutes to set-up, and once your website has been tested, we will talk you through each page of results to explain what they mean.

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